Skip to main content

Creating Post-Purchase Campaigns

Post-purchase campaigns engage customers right after they buy. Use them to collect feedback, drive reviews, or increase repeat purchases.

Updated over 3 weeks ago

The moment after purchase is your golden opportunity. Customers are engaged, excited, and 3x more likely to interact with your brand. Post-purchase popups capture this momentum right on your order confirmation page—turning fresh buyers into reviewers, advocates, and repeat customers.

Why post-purchase popups work:

  • Can't be missed - appears right on the confirmation page

  • 85% interaction rate - customers are already engaged

  • Instant feedback - capture insights while the experience is fresh

Popular Post-Purchase Campaigns

1. Customer Feedback Survey

Ask about their purchase experience while it's fresh.

  • Timing: 3-7 days after purchase

  • Example: "How was your shopping experience?"

2. Product Review Request

Build social proof with customer reviews.

  • Timing: 7-14 days after delivery

  • Example: "Share your thoughts about [product]"

3. Cross-sell Recommendations

Suggest complementary products.

  • Timing: Immediately or 14-30 days later

  • Example: "Complete your purchase with..."

4. Loyalty Program Invite

Turn buyers into repeat customers.

  • Timing: Right after first purchase

  • Example: "Join our rewards program and save 10%"

How to Set Up Your Campaign

Method 1: Target by URL

Display your campaign on thank-you or order confirmation pages.

  1. Go to Display rules in your campaign

  2. Choose URL targeting

  3. Set condition: URL contains /thank-you

Note: Won't work on Shopify checkout pages due to platform restrictions.

Method 2: Target by Purchase Date

Show campaigns based on when customers bought.

  1. Go to Display rulesAdvanced

  2. Add custom property: lastPurchaseDate

  3. Set your timeframe (e.g., "between 7 and 14 days ago")

This method works great for:

  • Delayed review requests

  • Replenishment reminders

  • Win-back campaigns

Quick Tips

Timing Matters

  • Immediate (0-24 hours): Thank you messages

  • Week 1: Feedback surveys

  • Week 2: Review requests

  • Month 1: Cross-sells and upsells

Keep It Simple

  • One clear message

  • Single call-to-action

  • Mobile-friendly design

  • 2 questions max for surveys

Avoid Fatigue

  • One popup per purchase

  • Wait 30+ days before similar popups

  • Skip customers who just responded

Did this answer your question?