Target or Exclude a Specific URL, Domain or Group of URLs

Lisa Fockens Updated by Lisa Fockens

Target a specific URL

To display your popup on specific URLs, click the Display tab in the Wisepops builder.

When you open the Pages tab you'll see two sections: 'Display my campaigns on these pages' and 'Don't display my campaigns on these pages'.

Click the 'Specify where to display' button

Use the "Simple match" condition to target your URL address. It basically verifies that the domain and the path are matched.

It ignores:

  • The protocol - http:// vs https://
  • The www subdomain - www.example.com vs example.com, subdomains other than www are considered
  • The query string - example.com?utm_medium=email vs example.com
  • The fragment - example.com#section2 vs example.com
  • The trailing / in the path - example.com/about-us/ vs example.com/about-us
  • The case - example.com/Winter-Sales vs example.com/winter-sales

Copy and paste your URL address in the input field and apply changes. If you need something more precise you can try the "Is equal to" condition.

After applying changes you will see your URL address added in the section.

Target a group of pages

If you have a group of URLs to target and you don't want to input them all, you can target a keyword by choosing the "URL Contains" condition. The campaign will then appear on all of the URLs that contain your keyword.

You can also target multiple keywords by clicking on "Add rule":

Exclude a group of pages

Exclusion works the same way. You can exclude URLs that contain a specific keyword

You can also exclude multiple keywords.

Target a sub-domain or a sub-folder

Use the "Starts with" operator to target a sub-domain or sub-folder.

For example, if you want to target your blog readers, you can target all the URLs that start with "blog".

The same works for sub-domains:

Advanced targeting

If the "display"/"don't display" rules are not enough for you, Wisepops has an Advanced Targeting mode.

To open advanced mode click "Switch to Advanced Targeting".

Advanced Targeting allows to fine-tune logic for more specific cases.

For most use cases, the Basic Targeting mode is enough.

If you need assistance setting this up, get in touch with our team via chat.

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