Overview
The Easter Egg Hunt is a multi-step gamification campaign that encourages visitors to explore your website by "hunting" for hidden egg-shaped popups. When visitors find and click on these eggs, they receive special discount codes and offers.
This campaign type is perfect for:
Seasonal promotions (Easter, holidays)
Encouraging site exploration
Creating buzz around limited-time offers
Increasing page views and engagement
Before You Start
Requirements:
Active Wisepops account
Website access to install Wisepops tracking code
Discount codes prepared (optional)
Images for egg designs (optional - default designs available)
Campaign Structure: The Easter Egg Hunt consists of multiple popup campaigns working together:
Announcement popup - Explains the rules and starts the hunt
Egg popups - Hidden throughout your site for visitors to discover
Prize revelation popup - Shows the reward when an egg is clicked
Step-by-Step Setup
Step 1: Create the Announcement Popup
Go to Campaigns → Click "New Campaign"
Select Template → Choose "Easter Egg Hunt Announcement"
Design Your Announcement:
Add eye-catching headline: "Easter Egg Hunt is ON!"
Include clear instructions: "Find hidden eggs on our website to unlock exclusive discounts"
Add engaging imagery (Easter themes work well)
Include call-to-action: "Start Hunting!"
Configure Display Rules:
Pages: Landing page
Trigger: On landing (immediately or after 2-3 seconds)
Frequency: Once per visitor
Device: All devices
Step 2: Create the Egg + Prize Revelation Popups
Create New Campaign → Select template with Easter Egg Countdown Coupon
Configure the Tab (Egg):
What is a Tab? A tab is a small, persistent element that remains visible on your webpage (usually in a corner) until clicked. It's perfect for creating discoverable "eggs" that don't interrupt the user experience.
Tab display rules: Start displaying before the popup shows and stop displaying when a visitor changes the page
Tab Design: Small egg-shaped tab - you can upload your own image!
Tab Best Practices:
Keep tabs small enough to not obstruct content
Use bright, contrasting colors for visibility
Position consistently across your site
Test on mobile devices for thumb accessibility
Configure the Popup (Prize Reveal):
Content: Prize revelation with congratulations message
Elements: Discount code, prize details, claim instructions, Email field to claim the prize (Optional), ...
Size: Standard popup size for clear prize display
Configure display rules: Choose the trigger, page targeting scenario and audience rules
Best Practices
Egg Placement Strategy
Recommended Pages for Eggs:
Homepage (if not using announcement popup)
Top product pages
Main category pages
Popular blog posts
About/Contact pages
Avoid Placing Eggs On:
Checkout pages
Cart pages
Account pages
Thank you pages
Prize Structure
Effective Rewards:
Percentage discounts (10-30% off)
Free shipping offers
Buy-one-get-one deals
Exclusive access to sales
Small free gifts
Prize Distribution Tips:
Mix high-value and moderate rewards
Ensure every egg has a prize (no empty eggs)
Consider progressive rewards for multiple finds
Visual Design
Egg Design Guidelines:
Use consistent branding colors
Keep size appropriate (visible but not intrusive)
Add subtle animations to catch attention
Ensure mobile responsiveness
Integration Settings
Email Marketing:
Connect to your email platform if your campaign contains a form
Create dedicated Easter Hunt email list
Set up automated follow-up sequences
E-commerce Integration:
Sync discount codes with your platform
Track conversion rates
Monitor redemption rates
Measuring Success
Key Metrics to Track
Engagement Metrics:
Announcement popup view rate
Egg discovery rate
Click-through rate per egg
Conversion Metrics:
Email capture rate
Discount code redemption rate
Revenue generated from campaign
Behavioral Metrics:
Pages per session during campaign
Time spent on site
Bounce rate changes
Success Benchmarks
Based on industry data:
Email capture rate: 15-25% of egg interactions
Discount redemption: 40-60% of codes distributed
Page views increase: 20-40% during campaign period
Troubleshooting Common Issues
Eggs Not Displaying
Check page targeting rules
Verify campaign is published and active
Ensure sufficient delay before display
Check for conflicting campaigns
Low Engagement
Increase egg visibility (size, color, animation)
Reduce display delay
Improve prize value
Add more prominent announcement
Technical Issues
Verify Wisepops code installation
Check browser compatibility
Test on different devices
Review display frequency settings
Campaign Variants
Themed Adaptations
Halloween: Hidden pumpkins or ghosts
Christmas: Ornaments or presents
Valentine's Day: Hearts or cupid arrows
Summer: Beach balls or sunglasses
Need Help?
Contact support for technical assistance
Check our template library for design inspiration
Join our community for campaign ideas and best practices