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Easter Egg Hunt Campaign: Complete Setup Guide

Create interactive Easter egg hunts on your website to boost engagement and conversions with hidden special offers across your pages.

Updated over 3 weeks ago

Overview

The Easter Egg Hunt is a multi-step gamification campaign that encourages visitors to explore your website by "hunting" for hidden egg-shaped popups. When visitors find and click on these eggs, they receive special discount codes and offers.

This campaign type is perfect for:

  • Seasonal promotions (Easter, holidays)

  • Encouraging site exploration

  • Creating buzz around limited-time offers

  • Increasing page views and engagement

Before You Start

Requirements:

  • Active Wisepops account

  • Website access to install Wisepops tracking code

  • Discount codes prepared (optional)

  • Images for egg designs (optional - default designs available)

Campaign Structure: The Easter Egg Hunt consists of multiple popup campaigns working together:

  1. Announcement popup - Explains the rules and starts the hunt

  2. Egg popups - Hidden throughout your site for visitors to discover

  3. Prize revelation popup - Shows the reward when an egg is clicked

Step-by-Step Setup

Step 1: Create the Announcement Popup

  1. Go to Campaigns → Click "New Campaign"

  2. Select Template → Choose "Easter Egg Hunt Announcement"

  3. Design Your Announcement:

    • Add eye-catching headline: "Easter Egg Hunt is ON!"

    • Include clear instructions: "Find hidden eggs on our website to unlock exclusive discounts"

    • Add engaging imagery (Easter themes work well)

    • Include call-to-action: "Start Hunting!"

  4. Configure Display Rules:

    • Pages: Landing page

    • Trigger: On landing (immediately or after 2-3 seconds)

    • Frequency: Once per visitor

    • Device: All devices

Step 2: Create the Egg + Prize Revelation Popups

  1. Create New Campaign → Select template with Easter Egg Countdown Coupon

  2. Configure the Tab (Egg):


    What is a Tab? A tab is a small, persistent element that remains visible on your webpage (usually in a corner) until clicked. It's perfect for creating discoverable "eggs" that don't interrupt the user experience.

    • Tab display rules: Start displaying before the popup shows and stop displaying when a visitor changes the page

    • Tab Design: Small egg-shaped tab - you can upload your own image!


      Tab Best Practices:

      • Keep tabs small enough to not obstruct content

      • Use bright, contrasting colors for visibility

      • Position consistently across your site

      • Test on mobile devices for thumb accessibility

  3. Configure the Popup (Prize Reveal):

    • Content: Prize revelation with congratulations message

    • Elements: Discount code, prize details, claim instructions, Email field to claim the prize (Optional), ...

    • Size: Standard popup size for clear prize display

  4. Configure display rules: Choose the trigger, page targeting scenario and audience rules

Best Practices

Egg Placement Strategy

Recommended Pages for Eggs:

  • Homepage (if not using announcement popup)

  • Top product pages

  • Main category pages

  • Popular blog posts

  • About/Contact pages

Avoid Placing Eggs On:

  • Checkout pages

  • Cart pages

  • Account pages

  • Thank you pages

Prize Structure

Effective Rewards:

  • Percentage discounts (10-30% off)

  • Free shipping offers

  • Buy-one-get-one deals

  • Exclusive access to sales

  • Small free gifts

Prize Distribution Tips:

  • Mix high-value and moderate rewards

  • Ensure every egg has a prize (no empty eggs)

  • Consider progressive rewards for multiple finds

Visual Design

Egg Design Guidelines:

  • Use consistent branding colors

  • Keep size appropriate (visible but not intrusive)

  • Add subtle animations to catch attention

  • Ensure mobile responsiveness

Integration Settings

  1. Email Marketing:

    • Connect to your email platform if your campaign contains a form

    • Create dedicated Easter Hunt email list

    • Set up automated follow-up sequences

  2. E-commerce Integration:

    • Sync discount codes with your platform

    • Track conversion rates

    • Monitor redemption rates

Measuring Success

Key Metrics to Track

  • Engagement Metrics:

    • Announcement popup view rate

    • Egg discovery rate

    • Click-through rate per egg

  • Conversion Metrics:

    • Email capture rate

    • Discount code redemption rate

    • Revenue generated from campaign

  • Behavioral Metrics:

    • Pages per session during campaign

    • Time spent on site

    • Bounce rate changes

Success Benchmarks

Based on industry data:

  • Email capture rate: 15-25% of egg interactions

  • Discount redemption: 40-60% of codes distributed

  • Page views increase: 20-40% during campaign period

Troubleshooting Common Issues

Eggs Not Displaying

  • Check page targeting rules

  • Verify campaign is published and active

  • Ensure sufficient delay before display

  • Check for conflicting campaigns

Low Engagement

  • Increase egg visibility (size, color, animation)

  • Reduce display delay

  • Improve prize value

  • Add more prominent announcement

Technical Issues

  • Verify Wisepops code installation

  • Check browser compatibility

  • Test on different devices

  • Review display frequency settings

Campaign Variants

Themed Adaptations

  • Halloween: Hidden pumpkins or ghosts

  • Christmas: Ornaments or presents

  • Valentine's Day: Hearts or cupid arrows

  • Summer: Beach balls or sunglasses


Need Help?

  • Contact support for technical assistance

  • Check our template library for design inspiration

  • Join our community for campaign ideas and best practices

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