Overview
Transform your website into an interactive treasure hunt by hiding "eggs" containing special offers across different pages. This gamification strategy increases engagement, encourages site exploration, and drives conversions through exclusive rewards.
Campaign Benefits
Increased engagement: Visitors spend more time exploring your site
Higher page views: Users visit multiple pages searching for eggs
Improved conversion: Limited-time offers create urgency
Brand differentiation: Memorable experiences set you apart from competitors
Customer satisfaction: Gamification creates positive associations with your brand
Setup Process
1. Create the Announcement Campaign
Start a new campaign:
Log into Wisepops
Select "Create a new campaign"
Choose a suitable popup format for your announcement
Look for seasonal templates or start with a blank template
Customize content:
Clearly explain the egg hunt rules
Specify the reward for finding eggs
Mention how many eggs are hidden and where to start looking
Set expectations about campaign duration
Configure display settings:
Target: All website visitors
Trigger: Page load on homepage
Frequency: Once per visitor
Save but don't publish yet
2. Create Hidden Egg Campaigns
Set up egg indicators:
Create new campaigns for each "egg"
Use tabs, notifications, or small popups as your hidden elements
Consider using image uploads of eggs or themed icons
Configure egg appearance:
Design small, noticeable elements that fit your theme
If using tabs, make them small and non-intrusive
Upload themed images with transparent backgrounds
Position elements strategically on your pages
Design reward popup:
Congratulate visitors for finding the egg
Display discount code clearly
Add countdown timer to create urgency
Include redemption instructions
Set strategic triggers:
Scroll depth: Appear after specific scroll percentage
Page-specific: Target product pages, blog posts, or about pages
Time-based: Appear after users spend time on page
Click-triggered: Reveal after clicking specific elements
Implement security measures:
Set minimum order value for discount redemption
Limit code to one use per customer
Configure appropriate expiration date
3. Launch Your Campaign
Schedule all campaigns:
Set specific start/end dates and times
Align with marketing calendar (holidays, promotions)
Test thoroughly:
Verify eggs appear correctly on all devices
Confirm discount codes work properly
Check all triggers function as expected
Publish campaigns:
Publish announcement first
Activate all egg campaigns simultaneously
Optimization Strategies
Placement Optimization
Place eggs on high-traffic pages to maximize discovery
Create a logical progression through your site
Balance discovery difficulty—challenging but achievable
Offer Structure
Scale rewards based on discovery difficulty
Consider tiered rewards (better discounts for finding all eggs)
Create unique codes for each egg to track performance
Multi-Channel Promotion
Announce the egg hunt via email
Promote on social media channels
Mention in customer communications
Performance Tracking
Monitor egg discovery rates
Track discount code redemptions
Analyze average order value from campaign participants
Measure impact on site engagement metrics
Additional Resources
Want to see a real-world example? Check out our Soi Paris case study to learn how they achieved remarkable results with their Easter egg hunt campaign.
Troubleshooting
Low discovery rates: Make eggs more visible or provide hints
Poor redemption: Verify code functionality and offer value
Technical issues: Check campaign settings and triggers
Mobile compatibility: Ensure responsive design across devices
By implementing these strategies, you'll create engaging treasure hunts that delight customers while driving meaningful business results.