Powerful popup targeting using Klaviyo segments
Targeting a Wisepops popup, bar or embed based on Klaviyo segments allows you to leverage the data that you already have in Klaviyo to display personalized messages on your website. Examples of powerful onsite messages you can display based on Klaviyo Segments include :
Reactivate customers who have not clicked on your marketing emails for a long time
Target visitors with personalized product recommendations based on their past interests
Reward your top customers with discount codes
⚠️ Important: Klaviyo segment data is cached for up to 1 hour
Wisepops caches Klaviyo segment membership for each visitor for up to 1 hour. This means:
If a visitor just entered a Klaviyo segment, Wisepops may not display the targeted campaign to them immediately — it can take up to 1 hour before Wisepops sees the updated segment membership.
Similarly, if a visitor just left a segment, Wisepops may continue treating them as a member of that segment for up to 1 hour.
This is expected behaviour. For use cases that require near-real-time segment targeting (e.g. triggering a popup immediately after a purchase), consider using custom properties set via your own data layer instead.
How to target a Klaviyo Segment on Wisepops
Ensure an Active Klaviyo Connection
To use Klaviyo segment targeting in Wisepops, you must have at least one campaign with an active Klaviyo connection. The Klaviyo Segment targeting feature will be available only for campaigns in the website with an active Klaviyo connection.
Access Display Rules in the Popup Editor
Click on the "Display rules" section within the popup editor, followed by the "Advanced" tab. You should see the Klaviyo logo, indicating an active Klaviyo connection.
Adjust Settings for Klaviyo Segments
Ensure that the checkbox "Exclude existing subscribers" is unchecked, as it is meant to exclude all visitors tracked by Klaviyo. You can then choose to include up to one Klaviyo segment and exclude up to one Klaviyo segment.
Select Desired Klaviyo Segments
The Klaviyo segments dropdown loads segments in batches of 10. If you have more than 10 segments, keep scrolling down until you find the desired segment.
Note that the Klaviyo API does not support alphabetical sorting of segments.
Combine Klaviyo Targeting with Other Rules
Klaviyo targeting works in conjunction with other Trigger, Pages, Audience, and Frequency rules defined in other sections.
Review Klaviyo Segment Targeting Configuration
Once you've configured Klaviyo segment targeting, the "Klaviyo segments" section should be correctly displayed in the campaign overview screen.
With these steps, you'll be able to target specific Klaviyo segments in your Wisepops campaigns, enhancing the relevance and effectiveness of your popups, bars, and embeds.
Using Klaviyo Segments in the Notifications feed
Klaviyo segment targeting is also available for notification feed campaigns. You will need a separate Klaviyo API key configured on your notifications feed — the API key used for popup campaigns is not automatically shared with the feed. Make sure you've connected Klaviyo in both places if you want segment targeting across both campaign types.