Basic Targeting (Built-in)
Out of the box, Wisepops lets you target visitors based on:
New vs returning visitors
Device type (mobile, desktop, tablet)
Geographic location
Page URL
Time on site
Number of pages visited
...
These options are available directly in the campaign editor under Display Rules.
Advanced Targeting Methods
For more sophisticated segmentation, you have three main options:
1. Through Integrations
Segment.com: Target users based on user traits and events tracked in Segment
Klaviyo: Use subscriber segments from your Klaviyo account
Shopify: Access customer data, purchase history, and cart information
Magento: Utilize customer segments and shopping behavior
→ Learn more about Segment integration
→ Learn more about Klaviyo integration
→ Learn more about Shopify integration
→ Learn more about Magento integration
2. Using Custom Properties
Custom properties let you create your own targeting rules using data you collect about your visitors. This method requires adding JavaScript code to your website.
Key capabilities:
Target based on any user attribute (age, interests, purchase history, ...)
Use both persistent and temporary properties
Support for various data types (strings, numbers, dates, booleans)
3. Via Google Tag Manager
If you're using Google Tag Manager, you can define custom properties directly from GTM variables without additional coding.
Getting Started
Decide what type of segmentation you need
Choose the most appropriate method based on your technical resources and existing tools
Follow the specific implementation guide for your chosen method
Test your targeting rules before launching campaigns
Need help deciding? Contact our support team at support@wisepops.com