The moment after purchase is your golden opportunity. Customers are engaged, excited, and 3x more likely to interact with your brand. Post-purchase popups capture this momentum right on your order confirmation page—turning fresh buyers into reviewers, advocates, and repeat customers.
Why post-purchase popups work:
Can't be missed - appears right on the confirmation page
85% interaction rate - customers are already engaged
Instant feedback - capture insights while the experience is fresh
Popular Post-Purchase Campaigns
1. Customer Feedback Survey
Ask about their purchase experience while it's fresh.
Timing: 3-7 days after purchase
Example: "How was your shopping experience?"
2. Product Review Request
Build social proof with customer reviews.
Timing: 7-14 days after delivery
Example: "Share your thoughts about [product]"
3. Cross-sell Recommendations
Suggest complementary products.
Timing: Immediately or 14-30 days later
Example: "Complete your purchase with..."
4. Loyalty Program Invite
Turn buyers into repeat customers.
Timing: Right after first purchase
Example: "Join our rewards program and save 10%"
How to Set Up Your Campaign
Method 1: Target by URL
Display your campaign on thank-you or order confirmation pages.
Go to Display rules in your campaign
Choose URL targeting
Set condition: URL contains
/thank-you
Note: Won't work on Shopify checkout pages due to platform restrictions.
Method 2: Target by Purchase Date
Show campaigns based on when customers bought.
Go to Display rules → Advanced
Add custom property:
lastPurchaseDateSet your timeframe (e.g., "between 7 and 14 days ago")
This method works great for:
Delayed review requests
Replenishment reminders
Win-back campaigns
Quick Tips
Timing Matters
Immediate (0-24 hours): Thank you messages
Week 1: Feedback surveys
Week 2: Review requests
Month 1: Cross-sells and upsells
Keep It Simple
One clear message
Single call-to-action
Mobile-friendly design
2 questions max for surveys
Avoid Fatigue
One popup per purchase
Wait 30+ days before similar popups
Skip customers who just responded