Using Custom Properties and Events for contextual targeting in Wisepops

Lisa Fockens Updated by Lisa Fockens

Custom properties and events in Wisepops enable you to create tailored popup experiences based on user actions and specific conditions.

Although configuring custom properties and events may require assistance from a developer, our support team is here to help.

Contextual Targeting with Custom Events and Properties

The contextual targeting option allows you to create custom events and conditions that can be used to trigger popups or refine your targeting.

Custom Events

Custom events represent any action your visitor performs on your website. Here are some examples:

  • Visitor adds a new product to the cart
  • Visitor selects a specific option in a menu
  • Visitor views an out-of-stock item

These custom events can complement the default triggers Wisepops offers (landing, exit, scroll, etc.).

Example: If you want to display a popup featuring top-selling items on out-of-stock product pages, create a custom event "Visitor views an out-of-stock item" that triggers on product pages with zero stock. Use that event as a trigger in your display scenario.

Learn how to set custom events to trigger popups

Custom Properties

Custom properties are conditions created to refine your targeting. They can be:

  • Page properties (e.g., product stock, product price)
  • Behavioral properties (e.g., cart value, number of times a user views your pricing page)
  • User properties (e.g., last purchase date, loyalty status)

Example: To offer a free gift for orders above $100, create a "Cart value" custom property. Target users with less than $100 in cart value and encourage them to continue shopping to reach the threshold.

Learn how to set up custom properties

Utilizing custom properties and events in Wisepops empowers you to create highly targeted and personalized popup experiences for your visitors. By understanding user actions and specific conditions, you can design more effective marketing campaigns that cater to your audience's needs and preferences.

If you have any questions, please get in touch.

Shopify Built-In Properties