Contextual Targeting for Dummies

Lisa Fockens Updated by Lisa Fockens

Custom properties and events must be configured with the help of a developer (and we provide support to help)

The contextual targeting option allows you to create custom events and conditions. You can then use these elements to trigger your popups or refine your targeting.

Custom events

Custom events can be anything your visitor does on your website. Here are some examples of custom events you could create:

  • Visitor adds a new product to cart
  • Visitor selects a specific option in a menu
  • Visitor views an out-of-stock item

These custom events can then be used to complement the default triggers Wisepops offers (landing, exit, scroll, etc.)

Let's say for example that you want to display a popup featuring your top-selling items on out-of-stock product pages to retain your visitors. You'll create a custom event: "Visitor views an out-of-stock item" that will trigger on product pages where the product stock is equal to 0. You'll then use that event as a trigger in your display scenario.

Learn how to set custom events to trigger popups

Custom properties

Custom properties are custom conditions that you can create to refine your targeting. They can be page properties (e.g., product stock, product price, etc.), behavioral properties (e.g., cart value, number of times a user views your pricing page), or user properties (e.g., last purchase date, loyalty status).

For example, if you're offering a free gift for orders above $100, you can create a "Cart value" custom property. You can then target all the users who have less than $100 in cart value and encourage them to keep shopping to reach the threshold.

Learn how to set up custom properties

If you need help setting these up, get in touch via chat.

Set up Custom Properties for Wisepops