Meet Wisepops: your onsite marketing platform
Getting started with popups
Getting started with notifications
Onsite marketing performance benchmark and best practices
App & features
Popups, sticky bars and embeds
How to create a popup for mobile
Your first popup with Wisepops: A Step-By-Step Guide
How to add a tab to your popup campaigns
Create a multi-step campaign
Use a custom font in your campaign
Adding a Countdown Timer
Write Your Own CSS Rules into Your Popups
Target a Popup to Display on link or CTA Click
On scroll trigger
Target a Popup To Display on Hover
Adding a delay to your popup
Set Custom Events to Trigger Popups
Targeting new vs. returning visitors
Chrome’s Update and Its Impact on Source URL Targeting
Target by traffic channel, source or UTM parameters
Target a Specific Campaign
Target or Exclude a Specific Country, Region or City
Targeting campaigns to a specific language
Set up Custom Properties for Wisepops
How To Test Your Custom Properties
Use Google Tag Manager Variables as Custom Properties
Use Shopify Liquid Variables as Custom Properties
Set Custom Properties Based on Cookie Values
Using Custom Properties and Events for contextual targeting in Wisepops
Shopify Built-In Properties
Default Custom Properties in Magento
How to target Klaviyo Segments in Wisepops
Introduction to JS Callbacks
Scheduling your campaigns
Connect Wisepops with Splio
Connect Wisepops with Mad Mimi
Connect Wisepops with Campaign Monitor
Connect Wisepops with Emarsys
Connect Wisepops with Ometria
Connect Wisepops with Bronto
Connect Wisepops with Experian (Cheetah)
Connect Wisepops with Zaius
Connect Wisepops with Selligent
Connect Wisepops with Actito
Connect Wisepops with Acoustic
Connect Wisepops with Voyado
Connect Wisepops with Listrak
Connect Wisepops with Omnisend
Connect Wisepops with Constant Contact
Connect Wisepops with GetResponse
Connect Wisepops with SmartrMail
Connect Wisepops with Keap (formerly Infusionsoft)
Connect Wisepops with Drip
Connect Wisepops with MailChimp
Connect Wisepops with ActiveCampaign
Connect Wisepops with Brevo (ex Sendinblue)
Connect with Mailjet
Connect Wisepops with ConvertKit (through Zapier)
Connect Wisepops with HubSpot
Connect Wisepops with SendGrid
Integrating Wisepops with Klaviyo
Connect Wisepops with dotdigital
Connect Wisepops with Iterable
Connect Wisepops with Customer.io
Connect Wisepops with Pipedrive
Integrate Wisepops with your ESP using Zapier
Connect Wisepops with AWeber (through Zapier)
Connect with Close.io (through Zapier)
Connect Wisepops with Yotpo/SMSBump
Connect Wisepops with Emotive
Connect Wisepops with Blueprint
Connect Wisepops with Postscript
Send your leads to a Google Spreadsheet (using Zapier)
How can I take advantage of the Zapier integration?
Send a notification when an email is submitted (through Zapier)
Schedule a Notification Campaign
Mastering Notifications: boost customer journeys with Wisepops
Upsell & cross sell
Create a Spin-the-Wheel Popup Without Collecting the User’s Email Address
Create a Spin-to-Win Campaign
Guidelines for writing game rules
Create a Thank You Message (or Display a Coupon) After Sign-Up
Collect the URL on which the popup form is submitted
How to handle required merge fields
Add Custom Validation to Your Signup Forms
Add a product to the cart when a CTA is clicked (Shopify)
Collect the UTM parameters when a popup form is submitted
Adding more fields to your form
Select the dates available in your forms
Collect phone numbers / SMS opt-ins with Wisepops
How to pass Dynamic Variables into Hidden Fields
Send the data collected by a form to the redirected URL
How to grow your email list using the notification feed
How to create a survey with Wisepops
Embed a SurveyMonkey Quiz Into a Popup
Display a form field conditionally
Embed a Typeform in Your Popup
Apply a Shopify discount code to the cart
How to create unique Shopify discount codes in your popups
Cart or site abandonment
How to create a cart recovery popup with Wisepops
How to create a cart recovery popup with Wisepops (Magento)
How to create a cart recovery popup with Wisepops (Shopify)
Create an Exit Popup
Advanced use cases
Trigger a popup from the notification feed
Dynamically Add a Custom Parameter to a Redirect URL
Fire the Facebook Pixel When a form is Submitted
Forbid Disposable or Free Emails in Your Signup Form
Display a Popup Only After Another One Has Been Seen (or Clicked)
Personalize the Content of Your Popup on the Fly
Apply filters to your dynamic variables
Inject the Name of the Visitor's Company into Your Popups (with Clearbit)
Display the visitor's city within your popup
How to Target (or Exclude) Visitors Who Have Seen a Specific URL
How to retarget visitors who saw a specific page on your website
Display a Popup Based on an Alexa Rank Condition (With Clearbit)
Insert social widgets into your campaigns
Flag a Popup as Clicked With JS Code
Display a campaign when a product is added to the cart (Shopify)
Close a Popup With JS Code
Stop showing a notification after clicking on a popup
Analytics & Reporting
Set up Goal Tracking for Wisepops
How to set up Goal Tracking in Shopify
How to Set Up Goal Tracking in Magento
How to set up Goal Tracking using Google Tag Manager
Integrating Wisepops with Google Analytics for better insights
Use Google Analytics to analyze your campaigns performance by various metrics
Wisepops events in Google Analytics (Universal Analytics)
Wisepops events in Google Analytics (GA4)
Use Google Analytics to identify the pages where your popups perform best
Use Google Analytics to analyze Wisepops impact on your sales (Universal Analytics)
Track clicks on your links using Google Analytics
Set up Goal Tracking - Notifications
Disable Wisepops on my device
How to Filter Out Internal Traffic
How to track clicks in custom HTML blocks
Time zone used for reporting
Exporting your data
Analytics: Understanding how your campaigns perform
How to track signups with a tracking pixel
Exclude your device
Account & Setup
Install the Wisepops tracking code
Installing Wisepops on your website via Google Tag Manager (GTM)
Add Wisepops to Zoey
Add Wisepops to Webflow
Add Wisepops to Instapage
Add Wisepops to Blogger
Check your code implementation using Mozilla Firefox
Add Wisepops to Big Cartel
Add Wisepops to Drupal 8
Add Wisepops to BigCommerce
Add Wisepops to Umbraco
Add Wisepops to Joomla
Add Wisepops to Squarespace
Add Wisepops to Magento 2
Add Wisepops to Google Sites
Add Wisepops to Cratejoy
Add Wisepops to 3dcart
Add Wisepops to Prestashop
Add Wisepops to Shopify
Add Wisepops to Weebly
Add Wisepops to Segment.com
How to add Wisepops to a custom website?
Add Wisepops to Wordpress/WooCommerce
How to add Wisepops to a Wix website
Add Wisepops to Volusion
Add Wisepops to SiteBuilder
Add Wisepops to Drupal 7
Add Wisepops to Neto
Wisepops on Single-Page Applications
Add Wisepops to Mono
Add Wisepops to Opencart
Integrating Wisepops with your website
Check your code implementation using Google Chrome
Adding the notification feed to your website
Custom Setup Guides for Shopify Themes
Adding the notification feed to your website
Customize your Notifications Feed with Advanced Feed Customization
Hide the bell until the notifications are loaded
Add, edit or delete users and manage permissions
Use Distinct Websites for Staging and Production
Use right-to-left writing
Uninstall Wisepops from your Shopify website
How to I remove the notification feed from my site
Can I use Wisepops on multiple domains?
Security & Compliance
GDPR & CCPA compliance
Configure the Wisepops cookies lifetime
Accessibility and compliance with ADA/WCAG
Preview/test your campaign on a hidden URL
Popup Design FAQ
Will Wisepops slow down my website?
Exclude Your Existing Subscribers
Is Wisepops compatible with my mobile app?
Can I show more than one popup on the same page?
How to fix email synchronization issues
Troubleshooting: Why isn't my campaign appearing?
Tips for effectively reporting an issue
Troubleshooting: Dealing with Ad Blockers and VPNs
Collected emails don't appear on my dashboard
Why does my popup look broken?
My emails are not collected in Mailchimp
My Popup is Locked!
Why does my popup appear for a few seconds and disappear?
Updated by Lisa Fockens
To use Wisepops notifications effectively, it's essential to understand your customer journey and present the right content to guide visitors through your funnel. Consider the information you want your visitors to see based on their stage in the customer journey and what you know about them.
Wisepops allows you to target visitors using three attribute categories:
- Acquisition: Where did the visitor come from? An ad, search, or email marketing? Create relevant notifications for them since you know what attracted them to your site initially.
- Behavior: What is the visitor doing on your site? How often or when did they last visit? Which pages are they viewing? Are they adding products to their cart? Design notifications that will benefit users who performed specific actions to nudge them to the next step in the customer funnel.
- Relationship: What is the visitor's history with your brand? Have they ordered before? How much did they spend? When did they last order? Craft a notification that acknowledges their loyalty to your business.
If a visitor doesn't check their notifications during one visit and they start to accumulate, use the Disappearing Notification option to remove a notification from their feed if they no longer match the audience criteria.
Here's an example of a typical customer journey and how to strategize your campaigns accordingly:
- Visitor clicks on an ad.
- They browse your website, view different pages, but leave without making a purchase.
- Later, they see a retargeting ad and return to your site.
- This time, they add a product to their cart but don't complete the checkout.
- They might have left their email previously and click the CTA in an email campaign, returning to your site.
- They complete their checkout.
For each stage of this simplified customer journey, create relevant notifications that address visitors' needs and expectations. Keep in mind the acquisition, behavior, and relationship attributes when crafting your notifications.
By tailoring your notifications to match the customer journey, you can provide a more personalized experience, improve user engagement, and ultimately increase conversions.
Here are some ideas for each stage:
- Visitor clicks on an ad:
- Welcome first-time visitors and introduce your feed, explaining its purpose. Use the "Visits equal 1" rule to target first-time visitors.
- Capture their email by offering a discount for leaving contact information, strengthening your marketing list. Use the Newsletter campaign for this purpose.
- Share content related to the ad they clicked on using UTM parameters. If the ad directs them to a product page, share a complimentary blog post.
- Visitor browses and leaves without purchasing:
- Send notifications based on the pages they visited, such as About Us or Shipping information, using the URL rule.
- Visitor returns after seeing a retargeting ad:
- Bridge the ad with your website by sharing relevant content.
- Welcome them back, update them on what's new, and use the "Visits greater than 1" rule.
- Visitor adds a product to cart but doesn't complete the checkout:
- Inform them about free shipping thresholds using Cart Value rules, encouraging them to complete their purchase.
- Visitor returns after clicking the CTA in an email campaign:
- Treat the CTA like an ad and provide a relevant experience using UTM parameters.
- Consider promoting a loyalty program if they've shown strong intent to purchase, using the Visit Count rules.
- Visitor completes the checkout:
- Thank them for their purchase and inform them how to stay up-to-date using Order rules. This can help maintain a relationship with the customer even after their purchase.
Understanding the customer journey is crucial, as it varies not only from merchant to merchant but also from customer to customer. Every touchpoint, from ads and email marketing to checkout optimization, can benefit from a deeper understanding of your customers' behavior. This involves identifying patterns among both your best and worst visitors, enabling you to guide them along a path that aligns with your goals.
We recognize that every customer journey is unique, and we're here to help you craft the perfect campaign to capture your customers' attention at the most opportune moments. If you have an idea you'd like assistance with, feel free to reach out. We're eager to learn more and explore if new rules should be added to our roadmap. Together, let's create tailored experiences that resonate with your customers and drive success for your business.
If you have any questions, please get in touch.