Wisepops Product Recommendations leverage advanced AI to deliver personalized product suggestions through popups, embeds, and feed notifications. Top performers see up to 10% revenue lift by showcasing the right products at the right time.
Key Benefits
5 strategies for every customer journey stage.
Seamless integration with Shopify (more platforms coming in 2025).
Smart AI that adapts to visitor behavior and inventory.
Prerequisites
Shopify stores only (expansion to Magento/GTM in 2025).
Wisepops Intelligence Plan required. Contact support to upgrade.
Product Recommendation Strategies
When you signup to the Intelligence plan, you get access to five complementary product recommendations strategies that allow you to reach your visitors at different points of their customer journey.
Strategy | Description | When to use |
Best Sellers | Best selling items in your store based on number of sold units over the past 90 days | Highlights top products on the site. |
Others Also Viewed | Based on the product currently being viewed, this algorithm suggests other products that your visitors usually browse together. | Cross-sell on product pages. |
Personalized Picks | Based on all the products that have been viewed by the visitor during their session, this campaign suggests personalized product recommendations that they might also like. The suggestions are based on a collaborative filtering algorithm that tries to match the visitor with similar visitors. | Help visitors discover the catalog |
Recently viewed | This campaign reminds the visitor of products that they viewed during their session, by ranking them not only based on recency but also on interest signals (number of visit times, times spent on each product page, etc.) to predict which products they are more likely to purchase. | Convert visitors who browsed a lot of products |
Frequently Bought Together | Based on the product(s) added to the cart by the visitor, this algorithm suggests products that have been frequently bought together in the same cart by other visitors. | Upsell after an item was added to the cart |
Formats and availability
You can integrate Wisepops product recommendations in all our onsite formats. Some campaigns are not available yet for the Feed notification but are planned for the next coming months.
| Popups and Embeds | Feed notification |
Best Sellers | Available | Available |
Recently Viewed | Available | Available |
Frequently Bought Together | Available | May 2025 |
Others Also Viewed | Available | May 2025 |
Personalized Picks | Available | May 2025 |
How to create a product recommendation Popup or Embed
Recommended: You can use templates that have been created especially for Product Recommendations campaigns. We made sure to configure the templates targeting so that they are compatible with the targeting requirements.
If you want to start from scratch, Product Recommendations are available as a block in the popup editor and can be integrated into any of your campaigns.
Make sure that you use targeting options in Display Rules that are compatible with the product recommendation strategy. If the campaign is supposed to appear while no product recommendation is available, then the campaign will not display at all.
| Display rules requirement |
Best Sellers | No targeting requirement. Best Sellers product recommendations are available on all pages and at any point of the visitor journey. |
Recently Viewed | At least 3 products viewed by the visitor. |
Frequently bought together | Only available if there is at least one item in the cart. |
Others also viewed | Only available on product pages |
Personalized picks | Available at any point of the visitor journey however the recommendations will not be personalized until the visitor viewed at least 3 products |
How to create a product recommendation Feed Notification
Product Recommendations Feed Notifications are available in the Feed template gallery and are tagged with an "AI" badge.
Excluding products from the recommendations
If you want to make sure that some products are never recommended, please follow this guide.
Choosing recommendations from a set of products
If you want to force your recommendations to be chosen from a set of products, please follow this guide.
How our AI works
Except Best Sellers, our algorithms utilize collaborative item filtering that matches the visitor with other past similar visitor journeys. In the future, we will add other types of algorithms that consider product characteristics. For now our algorithms utilize the following signals:
Engagement signals
Add to carts
Past purchases
Number of repeat visits to product pages
Interaction depth (clicks, scrolls, etc.)
Recency of visits
Product signals
Historical revenue performance
Stock levels
Product freshness
Our algorithm continuously learns and adjusts recommendations based on these signals, ensuring visitors see products they're most likely to purchase.
Popups/embeds not displaying if not enough product recommendations are available
The way our algorithm currently works is that it returns the 10 best product recommendations based on your selected recommendation strategy, and exclusion/inclusion rules. Then, it will exclude products which are out of stock. The popup/embed will then only display if there are enough product recommendations available to populate your campaign based on your configured number of product recommendations to display.
Revenue tracking
We use strict attribution to measure real impact:
Revenue is only attributed when customers purchase products they've clicked in the wishlist
Attribution window matches your account settings
Detailed analytics show engagement and conversion metrics
Smart features
automatic updates: Recommendations refresh with each visit
stock awareness: Out-of-stock items are automatically removed
dynamic stickers/badges: Show "New Arrival" (< 30 days) and "Low Stock" (< 10 items) alerts,
manual control: Exclude specific products if needed
Coming soon
Product similarity algorithms
Support for more platforms (Magento, GTM)
Need help? Contact us at support@wisepops.com