What are web push notifications?
Think of web push notifications as direct messages from your website to your users' devices - even when they're not on your site. These clickable alerts pop up on desktop or mobile, helping you stay connected with your audience without needing their email.
Why you'll love push notifications
instant reach: connect with users in real-time
high visibility: grab attention with desktop/mobile alerts
no email needed: users subscribe with one click
better conversion: drive sales with targeted messaging
bypass inbox chaos: reach users directly, no email required
Getting started
1. setup is easy
reach out to our team at support@wisepops.com
Follow the instructions here
For Shopify websites, you don't need to implement any code, push notifications are available out of the box. Reach out to us and we will activate it for you.
2. collect subscribers
go to "push notification" settings
click "Allow Web push on my website"
You can now create a popup to collect subscribers:
create a new popup
add the "web push opt-in" block
customize design & targeting
benefit: high visibility, better conversion
If you have the onsite feed on your website, you can also collect subscribers with a prompt inside the feed:
create a new Feed notification, select the Web push opt-in campaign as below:
you can create several Web push opt-in campaign for example to handle multiple languages.
benefits: subtle, non-intrusive approach
💡 Pro tip: use both methods together. Our data shows:
feed prompt: ~0.1% conversion rate
popup prompt: ~1% conversion rate
example: with 150k monthly visitors, feed + popup prompt will get you ~ 1,650 monthly subscribers
3. Send push notifications
go to the Web push section of the app
Click on "New Web push campaign", then confirm with "create campaign"
craft your message:
write an attention-grabbing title
add compelling message text
include an image (optional)
set your target URL
select targeting rules for who will receive your message
Visitors traits are based on the moment when they subscribed to Web push for the first time. They are not updated after that.
Shopify websites have access to additional Shopify properties for targeting:
send now or schedule for later
This is how browser push notifications look like:
Tracking your web push subscriber count
You can track how many visitors are subscribing to your web push notifications in the banner on top of your Web push dashboard. This counter gives the actual number of current subscribers:
By adding visitors who subscribed to web push using Wisepops campaigns,
By adding visitors who were migrated from your other web push tools
And by substracting previous subscribers who have unsubscribed
Smart strategies for better results
Boost your subscriber base:
combine both methods: sse the notification feed for a subtle, always-present option, and popups for higher visibility and conversion rates.
target returning visitors (they're more likely to subscribe)
use exit-intent popups to catch leaving visitors
test different timing for your popups
add push notification opt-in to existing popup campaigns:
email/phone subscription confirmation popups
thank you messages
Device limitations and troubleshooting
Device/browser limitations apply to Web push. If you have trouble testing your Web push, check this troubleshooting guide.
Switching from another service?
We make migration easy with automatic resubscription of your existing users. To do so, activate Wisepops push notifications. Here's what to expect:
automatic process: existing subscribers get automatically resubscribed to Wisepops when they revisit your site
initial dip: you might see fewer subscribers at first - this is normal!
better quality: expect a more engaged subscriber base long-term
💡 Note: offline subscribers will need to revisit your site to migrate. In the meantime, you can keep using your other service to send them push notifications.
Measuring success
Track your performance in the notification dashboard:
subscriber growth
notification delivery rates
click-through rates
engagement patterns
🚀 Ready to level up your notifications game? Contact support@wisepops.com for access to the beta.