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Onsite marketing performance benchmark and best practices

Lisa Fockens Updated by Lisa Fockens

Curious about your campaign's performance compared to the industry standards? Unsure if your click-through rate (CTR) is up to par? Take a look at the slide below for key insights on average performance benchmarks.

Typically, targets for CTR should land between 3-5%. However, it is important to note that specific benchmarks can fluctuate based on factors such as industry, campaign type, and format. Optimizing your campaign for the highest possible performance involves experimenting with different targeting techniques, styling, and other variables.

So, let's get experimenting and happy optimizing! :)

Video: Wondering what the secrets are of high-converting onsite marketing campaigns?

Check out our onsite marketing masterclass. During this 18-minute session, you’ll learn actionable tips on creating the perfect popup campaign and the secret framework behind a campaign that converts.

Popups are an effective way to reach new customers and generate leads, but they must be used responsibly. Here are some of the best practices to keep in mind when using popups:

  • Use popups sparingly - Too many popups can be off-putting to your visitors and lead to a high bounce rate. Use the right amount of popups with strategic timing and locations.
Think of: adding a delay to your popup, using page targeting rules, and/or adjusting your frequency settings.
  • Make sure your popup is relevant - Your visitors will appreciate it more if your popup offers something that relates to their interests or needs.
  • Design for mobile - Keep your popup design minimalist and make sure it’s compatible with all mobile devices. Here's a guide to Creating SEO Mobile-friendly popups with Wisepops Popups
  • Include an easy way for users to opt out - Make sure the user has a clear way of closing or opting out of the popup so they feel like they have control over the situation. Learn more about Wisepops closing options.
  • Provide value to get opt-ins - Offer your visitors something valuable to opt in to your popup. This could be a discount or helpful information related to the user’s interests.
  • Test and optimize - A/B test different versions of your popups so you can quickly see which ones perform better. Here's a guide to Launching A/B tests with Wisepops.
  • Make sure it’s easy to read - Good popup design should be clear, uncluttered, and easy to read on any device.
  • Don’t make it intrusive - Popup windows should never interfere with the navigation process or interrupt the user experience.
Think of adjusting your triggers and delay, using a side popup, or CTA popup, or leveraging our tab feature.
  • Take GDPR compliance into account - Follow GDPR compliance regulations if you’re collecting personal data from your users through popups. This means giving clear consent forms and notifying users about what kind of data you collect from them. Here's a quick guide to Creating GDPR-compliant popups.
  • Leverage other formats - Popups aren’t the only way to engage with visitors; consider exploring other formats such as embeds, bars, or adding a notification feed to your website.

Notifications best practices

  1. Understand your customer journey: Analyze the different stages your customers go through when interacting with your business to create relevant notifications.
  2. Target visitors using attribute categories: Wisepops allows you to target visitors based on acquisition, behavior, and relationship attributes. Leverage these categories to create personalized notifications.
  3. Limit the number of notifications: Avoid overwhelming visitors with too many notifications. Aim for around 3 targeted notifications per visit to maintain a positive user experience.
  4. Use UTM parameters and URL rules: Track the source of your traffic and send notifications based on the pages visited to provide relevant and engaging content.
  5. Offer value through notifications: Provide incentives like discounts or exclusive content to encourage visitors to share their contact information or make a purchase.
  6. Monitor and adjust your campaigns: Regularly review the performance of your Wisepops notifications and make adjustments as needed to optimize their effectiveness.
  7. Test different strategies: Experiment with different types of notifications, designs, and targeting rules to find the most effective combination for your audience.
  8. Leverage integrations: Utilize Wisepops' integrations with other tools, such as Instagram or email marketing platforms, to create a cohesive and seamless experience for your visitors.
  9. Disappearing Notification option: Remove notifications from a visitor's feed if they no longer match the audience criteria, keeping their experience relevant and uncluttered.
  10. Continuously learn and improve: Stay updated on new features and best practices for Wisepops notifications, and adapt your strategies to enhance your customer engagement and conversions.

Additional resources:

Not seeing your popup on your website? Try these tips.

Getting started with notifications

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