Create an Exit Popup

Lisa Fockens Updated by Lisa Fockens

Exit popups are a great way to reach visitors when they are about to leave your website. You can easily create exit popups with Wisepops.

How do exit popups work?

On desktops

To detect a visitor exit, we track your users' mouse movement. When your visitors are about to close the page they're on, they have to move their mouse upwards to reach for the close option. We detect and interpret this mouse movement as an exit and will trigger your popup.

If you want to preview your exit popup on your site, just repeat the mouse trajectory as if you were about to close your tab or browser.

On mobiles

On mobiles, it's a different story. You can use two main signals to anticipate when your visitors are about to leave.

Signal 1: Back Button Pressing

As a mobile user, one of the ways to leave a website is to press “back” until you get back to the previous website you were visiting (Google, for example).

Our built-in mobile exit intent script triggers popups when visitors press the back button or scroll up a little. If you want to trigger popups only when they hit the back button, follow the instructions below:

  1. Open your popup in the builder.
  2. Under the Triggers section,
  3. Select On Exit and uncheck the box Activate scroll up trigger on mobile & tablets.
Chrome requires an interaction on the page

Chrome on Android has an additional condition to allow the back button override. The visitor must have clicked on the page for Wisepops to be able to register the campaign at exit intent.

In other words, it will work fine only if the visitors see multiple pages of your website. However, if the visitor presses the back button just after landing for the first time on your domain, the exit campaign won't appear.

We suggest you activate the scroll up gesture detection to increase the chances of displaying your campaign.

Signal 2: Scroll Up

Have you noticed?

On most phones — and iPhones and Android phones are no exception — the URL bar disappears when you scroll down. To type in a new URL to leave the page you’re on, you have to scroll up a little. That’s another signal we can use.

The key here is to find the right amount of scroll up. If it’s too sensitive, it will trigger as soon as the user scrolls up a little. On the other hand, if it’s not sensitive enough, your popup will never appear.

Here’s a quick demo of how scroll up and back button pressing help detect and anticipate exit on mobiles:

No exit intent for web views - like Facebook browser
In-app browsers always display the navigation bar to exit the navigation. So the scroll up gesture isn't an exit intention. It's also impossible to override the back button behavior. Your exit campaigns never trigger for web views.

Trigger a popup to display on exit

It's easy to set your popup to display on exit. Firstly, open your popup, click Display and select the trigger On exit. It's that simple!

For additional tips and advice to increase conversion, check out our article about exit popups.

On scroll trigger

Set Custom Events to Trigger Popups