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Boost engagement with push notifications (beta)
Boost engagement with push notifications (beta)

This guide covers push notification understanding, website setup, subscriber collection, and campaign creation.

Updated over a month ago

πŸ‘‹ Want to try this feature? It's currently in Beta, contact support@wisepops.com for more information.


What are web push notifications?

Think of web push notifications as direct messages from your website to your users' devices - even when they're not on your site. These clickable alerts pop up on desktop or mobile, helping you stay connected with your audience without needing their email.


Why you'll love push notifications

  • instant reach: connect with users in real-time

  • high visibility: grab attention with desktop/mobile alerts

  • no email needed: users subscribe with one click

  • better conversion: drive sales with targeted messaging

  • bypass inbox chaos: reach users directly, no email required


Getting started


1. setup is easy

  1. reach out to our team at support@wisepops.com

  2. we'll provide custom code snippets for your site

  3. implement the code (don't worry, we'll guide you)

For Shopify websites, you don't need to implement any code, push notifications are available out of the box. Reach out to us and we will activate it for you.


2. collect subscribers

  • go to "push notification" settings

  • click "install on my website"
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  • this will also activate the prompt in the notification feed if you have the notification feed on your website. You can customize this prompt in the same screen.

  • benefits: subtle, non-intrusive approach


Whether you have the notification feed installed on your website or not, we recommend to also create a popup to collect subscribers:

  • create a new popup

  • add the "web push opt-in" block
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  • customize design & targeting

  • benefit: high visibility, better conversion

πŸ’‘ Pro tip: use both methods together. our data shows:

  • feed prompt: ~0.1% conversion rate

  • popup prompt: ~1% conversion rate

  • example: with 150k monthly visitors, feed + popup prompt will get you ~ 1,650 monthly subscribers


3. Send push notifications

  1. go to notifications β†’ create campaign
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  2. select "push notification" template
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  3. craft your message:
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    • write an attention-grabbing title

    • add compelling message text

    • include an image (optional)

    • set your target URL
      ​
      ​

  4. send now or schedule for later


    This is how browser push notifications look like:
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Smart strategies for better results

Boost your subscriber base:

  • combine both methods: sse the notification feed for a subtle, always-present option, and popups for higher visibility and conversion rates.
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  • target returning visitors (they're more likely to subscribe)
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  • use exit-intent popups to catch leaving visitors
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  • test different timing for your popups
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  • add push notification opt-in to existing popup campaigns:

    • email/phone subscription confirmation popups

    • thank you messages
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Current limitations (we're working on these!)

  • notifications go to all subscribers (no targeting yet)

  • basic customization options

  • browser restrictions may apply
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Switching from another service?

We make migration easy with automatic resubscription of your existing users. To do so, uninstall the other service from your website and activate Wisepops push notifications. Here's what to expect:

  • automatic process: existing subscribers get automatically resubscribed to Wisepops when they revisit your site

  • initial dip: you might see fewer subscribers at first - this is normal!

  • better quality: expect a more engaged subscriber base long-term

πŸ’‘ Note: offline subscribers will need to revisit your site to migrate. In the meantime, you can keep using your other disconnected service to send them push notifications.


Measuring success

Track your performance in the notification dashboard:

  • subscriber growth

  • notification delivery rates

  • click-through rates

  • engagement patterns
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πŸš€ Ready to level up your notifications game? Contact support@wisepops.com for access to the beta.

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