Wisepops can be integrated with Segment to send or receive information. You can leverage this integration in two ways:
Utilize visitors' interactions with your website to customize campaigns or trigger specific actions. This feature enhances your ability to tailor and optimize your popup campaigns effectively. This is Wisepops as a destination.
Export data from Wisepops to external applications through Segment.com. This is ideal for enhancing analytics (for example: Amplitude) or feeding user interaction data into other tools, such as marketing automation platforms or CRM systems. This is Wisepops as a source.
How to set up Wisepops as a Segment.com Destination
The Wisepops destination is device-mode. In essence, it means that it receives only the data going through Analytics.js. Make sure that the data you want Wisepops to receive isn't sent from a Cloud source.
How to set up Wisepops as a Segment.com Source
To send data from Wisepops to other applications via Segment.com, use our JS callbacks feature. You don't need to install a Segment.com source for this. It only needs the Segment's Analytics.js library to be loaded on your site. For example, to update the email trait and trigger an event upon Wisepops form submission, follow this approach:
