ADA/WCAG compliance

Boris Hocdé Updated by Boris Hocdé

The Web Content Accessibility Guidelines (WCAG) 2.1 are standards to ensure websites are readily available for those with disabilities. The Americans with Disabilities Act (ADA) is a US civil rights law that prohibits discrimination against individuals with disabilities.

Wisepops campaigns conform to WCAG guidelines. We strive to make your campaigns usable by a screen reader. While we handle the complexity of the rendering under the hood, you must consider a few points to be WCAG-compliant.

Fill alternative text fields

The alternative text is read aloud by screen readers used by visually impaired users to describe the appearance or function of an image. When using an image block in your campaign, make sure that this field is correctly filled in:

Pay attention to color contrast

Color contrast is the difference in brightness between foreground and background colors. For accessibility purposes, aim for a 4.5:1 ratio between the foreground color (e.g. text, links, etc.) and the background color. This ratio ensures people with moderately low vision can tell the colors apart and see your content.

You can check the color contrast ratio with the WebAIM Contrast Checker tool.

If you have any questions or suggestions about the accessibility of Wisepops, feel free to contact our support!

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