Thanks to the Wisepops & Braze integration, you can synchronize the leads collected by Wisepops as Braze users.
This integration is currently in beta.
Connect your Braze account
Follow these steps to connect your account:
Log in to your Braze account.
Go to Settings > APIs and Identifiers. You must have administration privileges to access this page.
In the API Keys tab, check if an API key already exists for Wisepops. If not, click Create API Key, provide the following information, and save:
• API key name: Wisepops
• Allowlist IPs: Either leave it empty, or enter 34.68.181.17 after subscribing to this list.
• Opt in to Braze IP allowlisting: Disabled
• Permissions:
- Custom Attributes:custom_attributes.get
- User Data:users.track
Log in to your Wisepops account.
Open or create a campaign with a sign-up form.
Click your sign-up form.
In the left menu, click Sync.
Click the Braze logo.
Copy and paste the Braze API key for Wisepops in the authentication window. Select your Braze instance, and click Submit.
You're done :)
Custom event subscribed_via_wisepops
When Wisepops syncs a lead to Braze, it emits a custom event subscribed_via_wisepops. This allows you to trigger campaigns and create segments about Wisepops activity.
How fields are mapped
The following fields are mapped automatically to Braze fields:
Email
Phone
First name
Last name
For the other fields, you can set the mappings in the Wisepops builder. Both Braze standard fields and your own custom attributes are supported.
Global email subscription state
By default, new users in Braze are considered subscribed. You can change this state for Wisepops subscribers (for both existing and new Braze users). To do so, create a hidden field in Wisepops, and map it to the Braze field Email subscribe. The accepted values are:
opted_insubscribedunsubscribed
Subscription groups
Wisepops also lets you subscribe your leads to Braze subscription groups. You can create a hidden field in your form to enforce subscription groups. The value must be the group ID (or comma separated IDs).
You can also let the visitor choose which group to subscribe to. Create a checkbox field, where the values are the subscription group IDs.
To find the subscription group IDs, go to your Braze dashboard, and navigate to Audience > Subscriptions.