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Data Collection & Cookies

Learn how we collect and use browsing data, manage cookies, and protect your privacy when using Wisepops campaigns on websites.

Updated this week

Introduction to Wisepops Services

Wisepops is an on-site marketing solution that provides website owners (hereinafter referred to as the "Clients") with the ability to display targeted campaigns in the form of:

  • Pop-ups (banner or window)

  • WISP notifications (icon or drawer hidden or revealed at the Client's request)

  • Bars

  • Embeds

These campaigns can take the form of subscriptions to newsletters, promotions, new product announcements, and more.

The purpose of this notice is to document Wisepops' position that the use of the Services by the Client does not, per se, require it to collect its website visitors' prior consent.

In any case, the Client is solely responsible for (i) the content of the Services that it publishes on its website, and (ii) the processing of personal data that it may be performing in the context of the use of the Services, as a Controller pursuant to the GDPR.

Information We Collect

Browsing Information

For internal targeting purposes, we collect certain details about your browsing history on websites where Wisepops has been implemented. This information helps us determine if you match a particular display scenario set by the website owner. The details include:

  • Your last visit to the website

  • The campaigns you have interacted with

  • Any additional information attached to your visit by our customer (e.g., your last purchase date)

Important privacy notes:

  • This data stays in cookies on your device

  • We don't store it on our servers

  • Other apps can't access it

  • We don't track across different websites

  • You can clear these cookies anytime through your browser

Personal Details

Website owners may use Wisepops to collect personal information through popup forms. These details may include:

  • Email address

  • Name

  • Phone number

  • IP address and country (for spam prevention)

How we handle this data:

  • Stored securely on our servers

  • Accessible only by website owner and Wisepops staff

  • Shared with authorized services (like Mailchimp) only with website owner approval

  • Never used to directly identify you

Legal Framework and Consent Requirements

Applicable Regulations

This policy is based on:

  • Article 82 of Law N°78-17 of January 6th, 1978 (French "Informatique et libertés" law)

  • Directive 2002/58/EC (ePrivacy Directive)

  • Regulation (EU) N°2016/679 (GDPR)

  • CNIL Guidelines (Deliberation no. 2020-091 of September 17th, 2020)

Consent Requirements

According to CNIL Guidelines, consent is not required for operations that:

  • Enable electronic communication

  • Are strictly necessary for the provision of an online communication service at the express request of users

Exempt trackers include those for:

  • Trackers retaining the choice expressed by users on the deposit of trackers

  • Authentication and security

  • Shopping cart management

  • User interface personalization

  • Load balancing

  • Limited access management

  • Certain audience measurement purposes

Audience Measurement Trackers

To be exempt from consent, audience measurement trackers must:

  1. Have a purpose that is strictly limited to the sole measurement of the audience on the site or application for the exclusive account of the publisher

  2. Not enable global tracking of a person's browsing habits using different applications or browsing different websites

  3. May only be used to produce anonymous statistical data

  4. The personal data collected may not be cross-referenced with other processing nor transmitted to third parties

Wisepops ensures that it complies with the above mentioned criteria in order for its Services to qualify, per se, as exempt from consent pursuant to the CNIL Guidelines.

Wisepops Cookies

Wisepops uses first-party cookies on the Client's website to define browsing scenarios and display contextual pop-ups. These cookies are linked to the Client's domain, not Wisepops'.

Cookie Details

Cookie

Duration

Purpose

wisepops_session

Session

Stores data during the session to define the context in which the pop-ups are displayed to the visitor: date of browsing, pop-ups seen during session, number of pages seen during session.

wisepops_visitor

750 days

Assigns data (collected via Wisepops' cookies: history of pages viewed, pop-ups/notifications history, last connection to the Client website) issued from several devices to a single visitor.

wisepops_noshow

2 years

Disables Wisepops' Services when a visitor clicks "Don't show pop-ups again".

wisepops_props

2 years

Stores custom properties across sessions (shopping cart composition, purchase history) to define the context in which the pop-ups are displayed.

wisepops_visits

2 years

Stores the last 10 visit dates.

wisepops

2 years

Stores persistent data to align the visitor's experience with the pop-ups that are displayed to him/her: 1. History of pop-ups displayed to the visitor in order to avoid displaying the same pop-up. 2. Information that the visitor's email has already been collected to avoid asking him/her again.

Browser-Specific Behavior

  • Most browsers: Standard expiration as listed above

  • Safari: 7-day expiration (due to ITP 2.1 privacy update)

Cookie Configuration Options

Data Usage & Privacy

What We Store

  • Campaign interaction history

  • Custom variables set by website owners

  • Visit timestamps

  • User preferences

How Collected Lead Data is Handled

When you collect visitor information through Wisepops forms:

By default, we store collected leads for several main purposes:

  • Providing backup export capability in case of sync failure with your ESP (Email Service Provider)

  • Enabling lead deduplication to prevent users from submitting the same email or phone number multiple times

  • Supporting additional data processing needs for your marketing campaigns

We offer an option to disable permanent lead storage:

  • If this option is enabled, leads will still be temporarily stored for up to 24 hours on our servers before being automatically deleted

  • Please note that disabling storage will remove access to backup exports and lead deduplication features

  • This configuration can be applied to specific websites within your account

If you need to modify how your leads are stored or processed, please contact our support team to discuss your specific requirements.

Data Access

  • Website owners (data controllers)

  • Wisepops personnel

  • Authorized consultants and providers

Privacy Commitments

We never:

  • Store direct identification information

  • Sell or share visitor data

  • Contact visitors directly

  • Enable cross-site tracking

Website Owner Responsibilities

As a website owner using Wisepops, you are solely responsible for:

  • Content published through Wisepops

  • Personal data processing compliance

  • Providing required privacy information to visitors

  • Meeting applicable legal requirements

Important Note: Although the cookies involved by the use of Wisepops Services are not per se subject to your website visitors' prior consent, if you use Wisepops to collect personal information (e.g. visitor's name, phone number, email address) through pop-up forms, the purpose of such processing may subject you to the legal requirement of obtaining the consent of your website visitors prior to implementing the cookies.

Personal Data Removal

If you wish to have your personal details removed from our servers, please email us at support@wisepops.com. We will delete all the information we have about you within two working days.

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