Introduction to Wisepops Services
Wisepops is an on-site marketing solution that enables website owners (referred to as "Clients") to display targeted campaigns through:
Pop-ups (banner or window)
Notifications (icon or drawer)
Bars
Embeds
These campaigns can include newsletter subscriptions, promotions, new product announcements, and more.
Information We Collect
Browsing Information
For internal targeting purposes, we collect certain details about your browsing history on websites where Wisepops has been implemented. This information helps us determine if you match a particular display scenario set by the website owner. The details include:
Your last visit to the website
The campaigns you have interacted with
Any additional information attached to your visit by our customer (e.g., your last purchase date)
Important privacy notes:
This data stays in cookies on your device
We don't store it on our servers
Other apps can't access it
We don't track across different websites
You can clear these cookies anytime through your browser
Personal Details
Website owners may use Wisepops to collect personal information through popup forms. These details may include:
Email address
Name
Phone number
IP address and country (for spam prevention)
How we handle this data:
Stored securely on our servers
Accessible only by website owner and Wisepops staff
Shared with authorized services (like Mailchimp) only with website owner approval
Never used to directly identify you
Legal Framework and Consent Requirements
Applicable Regulations
This policy is based on:
Article 82 of Law N°78-17 of January 6th, 1978 (French "Informatique et libertés" law)
Directive 2002/58/EC (ePrivacy Directive)
Regulation (EU) N°2016/679 (GDPR)
CNIL Guidelines (Deliberation no. 2020-091 of September 17th, 2020)
Consent Requirements
According to CNIL Guidelines, consent is not required for operations that:
Enable electronic communication
Are necessary for requested online services
Exempt trackers include those for:
Retaining user choices on tracker deposits
Authentication and security
Shopping cart management
User interface personalization
Load balancing
Limited access management
Certain audience measurement purposes
Audience Measurement Trackers
To be exempt from consent, audience measurement trackers must:
Have a purpose strictly limited to audience measurement
Not enable global tracking across different applications or websites
Only produce anonymous statistical data
Not cross-reference personal data with other processing or transmit it to third parties
Wisepops Cookies
Wisepops uses first-party cookies on the Client's website to define browsing scenarios and display contextual pop-ups. These cookies are linked to the Client's domain, not Wisepops'.
Cookie Details
Cookie | Duration | Purpose |
wisepops_session | Session | Stores session data for context-based pop-up display |
wisepops_visitor | 750 days | Assigns data from multiple devices to a single visitor |
wisepops_noshow | 2 years | Disables Wisepops' Services when a visitor opts out |
wisepops_props | 2 years | Stores custom properties across sessions |
wisepops_visits | 2 years | Stores the last 10 visit dates |
wisepops | 2 years | Stores persistent data for personalized pop-up experiences |
Browser-Specific Behavior
Most browsers: Standard expiration as listed above
Safari: 7-day expiration (due to ITP 2.1 privacy update)
Cookie Configuration Options
Data Usage & Privacy
What We Store
Campaign interaction history
Custom variables set by website owners
Visit timestamps
User preferences
How Collected Lead Data is Handled
When you collect visitor information through Wisepops forms:
By default, we store collected leads for several main purposes:
Providing backup export capability in case of sync failure with your ESP (Email Service Provider)
Enabling lead deduplication to prevent users from submitting the same email or phone number multiple times
Supporting additional data processing needs for your marketing campaigns
We offer an option to disable permanent lead storage:
If this option is enabled, leads will still be temporarily stored for up to 24 hours on our servers before being automatically deleted
Please note that disabling storage will remove access to backup exports and lead deduplication features
This configuration can be applied to specific websites within your account
If you need to modify how your leads are stored or processed, please contact our support team to discuss your specific requirements.
Data Access
Website owners (data controllers)
Wisepops personnel
Authorized consultants and providers
Privacy Commitments
We never:
Store direct identification information
Sell or share visitor data
Contact visitors directly
Enable cross-site tracking
Website Owner Responsibilities
As a website owner using Wisepops, you are responsible for:
Content published through Wisepops
Personal data processing compliance
Providing required privacy information to visitors
Meeting applicable legal requirements
Personal Data Removal
If you wish to have your personal details removed from our servers, please email us at support@wisepops.com. We will delete all the information we have about you within two working days.