In this guide, we'll explain how you can set up a control group.
Note: to measure the results of your test, you'll need:
- Our AB testing option (including in all plans except the basic plan)
- The Google Analytics integration or the goal tracking option
Step 1: create your popup
Step 2: on the dashboard, click "A/B" next to your campaign
Step 3: rename your variations (for example: popup and control group)
Step 4: open the control group.
Step 5: remove all the blocks from the design. For this example, I started with
and ended up with:
Don't forget to disable the overlay and the closing X as well.
Step 6: set the background color to transparent.
Step 7: set the size of the popup to be 1 pixel by 1 pixel:
Step 8: set the position to lower left corner (to avoid someone clicking the pixel accidentally)
At this point, the popup should be 100% invisible.
Step 9: turn on your campaign and follow the results for each group in Google Analytics or using goal tracking.