How to use the Wisepops events in Google Analytics

Boris Hocdé Updated by Boris Hocdé

With the integration between Wisepops and Google Analytics (GA4), you can build reports about your user engagement, and the effectiveness of your campaigns in driving conversions. This article covers 2 use cases:

  • Pages performance
  • Channels performance
Make sure to read first the introduction to Google Analytics integration.

Create custom dimensions

Custom dimensions allow you to easily refine your reports. For example, to break down wisepops_displays by the campaign label.

  1. Go to your GA4 property's admin settings,
  2. Open the custom definitions
  3. Create a new custom definition, if it doesn't already exist:
    1. Dimension name: Wisepops label
    2. Scope: Event
    3. Description: The label of the campaign (Wisepops)
    4. Event parameter: label

You can also create another custom dimension for the form_type, if you want to break down your reports by the type of form (sign-up, phone, survey, etc.).

Find the pages that perform the best

Let's build a custom report, to see which pages get the most form submits, with a break-down per device category.

  1. Go to the Explore tab,
  2. Create a new blank exploration,
  3. In the Variables column, set its name to Wisepops - Pages performance,
  4. In the Variables column, import the dimensions:
    1. Page path and screen class
    2. Device category
    3. Event name
    4. Wisepops label
  5. In the Variables column, import the metric: Event count
  6. In the Settings column, select as rows the dimension Page path and screen class,
  7. In the Settings column, select as columns the dimension Device category,
  8. In the Settings column, select as values the metric Event count,
  9. In the Settings column, set the filter to Event name exactly matches wisepops_form_submit.

And voilà! You should see a table displaying the best performing URLs of your website, that collects the most leads, per device category.

This is the data for all your Wisepops campaigns together. If you want to see the results of a single campaign, simply add a new filter on the Wisepops label, as follows:

Find the channels that perform the best

Now that you've built your first report for page performance, this new one will be straightforward.

  1. Duplicate the page performance report, and edit the duplicate,
  2. In the Variables column, rename it to Wisepops - Channels performance,
  3. In the Variables column, import the dimension First user default channel group,
  4. In the Settings column, replace the rows' dimension by First user default channel group,

Thanks to the first Event name exactly matches wisepops_form_submit, this new report shows which traffic channels generate the most leads, per device category.

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