The right approach depends on the relationship between your domains. Here's how to choose.
Separate brands or unrelated domains → add a new website
If the two domains are distinct brands or independent properties (e.g. brand-a.com and brand-b.com), the recommended setup is to create a separate website entry for each one in Wisepops.
Each domain gets its own setup code, its own campaign library, and its own analytics. Campaigns are fully isolated — they can never accidentally appear on the wrong site, and you don't need to worry about URL targeting rules to keep things separate.
To add a new website:
Log in to your Wisepops dashboard
Go to Settings → Websites
Click Add website and enter the URL
Additional websites beyond your plan's included sites are charged at $10/month.
Subdomains of the same brand → use the same setup code
If you're running Wisepops across a main domain and one or more subdomains of the same brand — for example www.yourbrand.com and get.yourbrand.com — we recommend installing the same setup code on both properties rather than creating separate website entries.
Why this matters for tracking: when a visitor clicks a campaign on www.yourbrand.com and then converts on get.yourbrand.com (for example, on a subscription confirmation page), Wisepops can only connect those two events if both domains share the same workspace and setup code. With separate workspaces, the conversion is invisible to Wisepops — goal tracking and A/B test results won't reflect the full picture.
To keep campaigns on the right pages, use URL and page targeting rules to control exactly where each campaign appears. As long as targeting rules are set correctly, campaigns will only show where intended.
Quick reference
Scenario | Recommended setup |
Two separate brands or unrelated sites | Separate website entries |
Main domain + subscription or checkout subdomain | Same setup code + URL targeting |
Main domain + staging or preview subdomain |
If you're not sure which setup fits your situation, feel free to get in touch.


