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Add a Click-to-Call Button to Your Campaign

Learn how to add a clickable phone number button to any Wisepops campaign — popup, bar, embed, or notification — so visitors can call you directly with one tap on mobile.

Written by Lisa Fockens
Updated today

Want visitors to be able to call you directly from your website? You can add a click-to-call button to any Wisepops campaign — bar, popup, embed, or notification — with no code required. When a visitor taps the button on mobile, their phone will automatically prompt them to dial your number.

This is different from a phone number capture form. Here, you're displaying your number so visitors can reach you instantly — ideal for customer support, sales, or local businesses.

How it works

The trick is to use a tel: link as the button URL. When clicked:

  • On mobile: the phone app opens automatically with your number pre-dialed — one tap to call.

  • On desktop: the browser may open a compatible app (Skype, FaceTime, etc.) depending on the visitor's system.

Step-by-step instructions

Step 1: Open your campaign in the Wisepops editor

Create a new campaign or open an existing one. This works with any campaign format: popup, bar, embed, or notification.

Step 2: Add a Button block

In the left panel, click Blocks and drag a Button block into your design. You can also add the link to an image or text block.

Step 3: Set the button label

Give your button a clear, action-oriented label such as:

  • 📞 Call us now

  • Speak to an advisor

  • +1 (800) 123-4567

Step 4: Add the tel: link

In the button settings, set the action to Go to URL and enter your phone number in the following format:

tel:+18001234567

Use the international format: country code first, no spaces or dashes.

Step 5: Save and publish

Save your campaign and publish it. Your click-to-call button is now live!

Tips to get the most out of it

  • Mobile-first targeting: Click-to-call works best on mobile. Target your campaign to mobile visitors only via Display Rules > Audience > Device.

  • Respect opening hours: Use the Scheduling feature to show the campaign only during business hours — so visitors don't try to call when no one is available.

  • Track clicks: Enable the Track click option on the button to measure how many visitors tapped it in your Wisepops analytics.

  • Choose the right format: A sticky bottom bar works great for persistent visibility. An embed is ideal for a dedicated contact or support page. A popup can be triggered on exit intent for high-intent visitors.

Feel free to reach out if you have any questions — we're happy to help!

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