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Add a Click-to-Call Button to Your Campaign

Learn how to add a clickable phone number button to any Wisepops campaign — popup, bar, embed, or notification — so visitors can call you directly with one tap on mobile.

Written by Lisa Fockens
Updated over 3 weeks ago

Want visitors to be able to call you directly from your website? You can add a click-to-call button to any Wisepops campaign — bar, popup, embed, or notification — with no code required. When a visitor taps the button on mobile, their phone will automatically prompt them to dial your number.

This is different from a phone number capture form. Here, you're displaying your number so visitors can reach you instantly — ideal for customer support, sales, or local businesses.

How it works

The trick is to use a tel: link as the button URL. When clicked:

  • On mobile: the phone app opens automatically with your number pre-dialed — one tap to call.

  • On desktop: the browser may open a compatible app (Skype, FaceTime, etc.) depending on the visitor's system.

Step-by-step instructions

Step 1: Open your campaign in the Wisepops editor

Create a new campaign or open an existing one. This works with any campaign format: popup, bar, embed, or notification.

Step 2: Add a Button block

In the left panel, click Blocks and drag a Button block into your design. You can also add the link to an image or text block.

Step 3: Set the button label

Give your button a clear, action-oriented label such as:

  • 📞 Call us now

  • Speak to an advisor

  • +1 (800) 123-4567

Step 4: Add the tel: link

In the button settings, set the action to Go to URL and enter your phone number in the following format:

tel:+18001234567

Use the international format: country code first, no spaces or dashes.

Step 5: Save and publish

Save your campaign and publish it. Your click-to-call button is now live!

Tips to get the most out of it

  • Mobile-first targeting: Click-to-call works best on mobile. Target your campaign to mobile visitors only via Display Rules > Audience > Device.

  • Respect opening hours: Use the Scheduling feature to show the campaign only during business hours — so visitors don't try to call when no one is available.

  • Track clicks: Enable the Track click option on the button to measure how many visitors tapped it in your Wisepops analytics.

  • Choose the right format: A sticky bottom bar works great for persistent visibility. An embed is ideal for a dedicated contact or support page. A popup can be triggered on exit intent for high-intent visitors.

Feel free to reach out if you have any questions — we're happy to help!

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