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Create a Spin-to-Win Campaign

Lisa Fockens Updated by Lisa Fockens

You can easily gamify your onsite marketing campaigns by adding a wheel of fortune to your popup. Here's our step-by-step tutorial.


1) Create your campaign

  1. From your popup dashboard, click on "New campaign" and choose "Campaign Assistant".

Alternatively, you can also select the Custom Campaign option to build it from scratch.

  1. If you're using the Campaign Assistant, go to the 'Grow your audience' tab and select 'Spin to win'. You also have the option to explore other templates in the Inspiration gallery (3).

2) Style and configure your Spin-to-Win campaign

  1. You can now personalize your Spin-to-Win campaign in the design-builder. Customize the colors and design to align with your brand identity and website aesthetics. Don't forget to add relevant text.
  2. Configure the winning or losing slices in the "Prize" Column, and adjust the probability of winning or losing in the "Chance" column.
  3. Add your discount codes in the "Code" column.
If you configured losing slices, display a generic message such as "Sorry" or "Better luck next time" like in the above example.
  1. After you're satisfied with the main popup design, you can edit the confirmation message in the last step tab.
If you configured losing slices, display a generic message such as "Here is your result" instead of "Congratulations" like in the above example.

3) Integrate with your Email Service Provider (ESP)

  1. If you want to send your leads to your email marketing solution, return to the main popup screen, click on your wheel, go to the "Sync" tab on the left, and select your email tool. Then select the list you want to sync your contacts with.
  1. Optional: To pass a visitor's discount code and/or prize along with their email addresses to your email marketing tool, go to the "Fields" tab, click the "Merge field" checkbox, and map it to a destination field in your email marketing system in the "Merge with" dropdown field. This allows the coupon code to be automatically available for use in your emails to customers.

4) Configure Display Rules

Set up your campaign triggers and targeting options.

Specify where and when your campaign will show, who can see it, and how often it appears to reach the right audience.

And now you have a spin-to-win popup that will engage your visitors and deliver results.

If you have any questions, please get in touch.


For Best Practices, visit our dedicated guide: How to master spin to win popups


Is there a way to avoid the number of opportunistic participants?
Yes. Display your Spin to Win campaign for returning visitors only. It will be harder for opportunistic participants to play multiple times using the incognito mode.
Is there a way to use to create a Spin-to-win campaign without collecting the emails?
Is there a way to display a different thank you message based on the result?
Unfortunately, it's not currently possible. We recommend making the thank you popup copy generic using phrases such as "Here's your result". However, you could plug the campaign to your ESP and generate a different follow-up email based on the result.
What are the best ways to ensure GDPR compliance?
1. Include a clear opt-in checkbox for users to provide explicit consent
2. Provide links to your privacy policy and terms of service within the popup
3. Document and store users' consent, including the date, time, and specific consent language used.

Not seeing your popup on your website? Try these tips.

Create a Spin-the-Wheel Popup Without Collecting the User’s Email Address

Guidelines for writing game rules