Getting started
Meet Wisepops
Getting started with popups
Getting started with notifications
Onsite marketing performance benchmark and best practices
Notifications
Installation
Installing the notification feed on your website
Custom setup
Custom Setup Guides for Shopify Themes
Minimal Theme
Dawn theme
Narrative Theme
Debut Theme
Simple Theme
Express Theme
Venture Theme
Brooklyn Theme
Boundless Theme
Supply Theme
Embedding the Feed
Advanced Feed Customization
How to I remove the notification feed from my site
Create notifications
Targeting
Create your first notification
Mastering Notifications: A guide to enhancing customer journeys with Wisepops
Discounts
Integrations
Notifications - Sync your new emails with Klaviyo
Integrate Wisepops with your ESP using Zapier
How to integrate Wisepops with Instagram
Tactics
Popups
Installation
Add Wisepops with Google Tag Manager
Add Wisepops to Zoey
Add Wisepops to Webflow
Add Wisepops to Instapage
Add Wisepops to Blogger
Check your code implementation using Mozilla Firefox
Add Wisepops to Big Cartel
Add Wisepops to Drupal 8
Add Wisepops to BigCommerce
Check your code implementation using Google Chrome
Add Wisepops to Umbraco
Add Wisepops to Joomla
Add Wisepops to Squarespace
Add Wisepops to Magento 2
Add Wisepops to Google Sites
Add Wisepops to Cratejoy
Add Wisepops to 3dcart
Add Wisepops to Prestashop
Add Wisepops to Shopify
Add Wisepops to Weebly
Add Wisepops to Segment.com
How to add Wisepops to a custom website?
Add Wisepops to Wordpress/WooCommerce
How to add Wisepops to a Wix website
Add Wisepops to Volusion
Add Wisepops to SiteBuilder
Uninstall Wisepops from your Shopify website
Add Wisepops to Drupal 7
Add Wisepops to Neto
Wisepops on Single-Page Applications
Add Wisepops to Mono
Add Wisepops to Opencart
Create Campaigns
Design Your Campaign
Popups
Bars
Embeds
Gamification
Create a Spin-the-Wheel Popup Without Collecting the User’s Email Address
Create a Spin-to-Win Campaign
Guidelines for writing game rules
Create SEO Mobile-friendly Popups
Write Your Own CSS Rules into Your Popups
Design FAQ
Create a Thank You Message (or Display a Coupon) After Sign-Up
Use a custom font in your campaign
Closing Options
How To Add a Video to a Popup?
Insert social widgets into your popups
Create a multistep campaign
Form & Fields
Collect the URL on which the popup form is submitted
Collect the UTM parameters when a popup form is submitted
Adding more fields to your form
Select the dates available in your forms
Collect phone numbers / SMS opt-ins with Wisepops
How to pass Dynamic Variables into Hidden Fields
Tab
Display rules
Triggers
Target a Popup to Display on link or CTA Click
Target a Popup To Display on Hover
Adding a delay to your popup
On scroll trigger
Create an Exit Popup
Set Custom Events to Trigger Popups
Page targeting
Audience Targeting
Targeting new vs. returning visitors
How To Test Your Geotargeted Popups
Chrome’s Update and Its Impact on Source URL Targeting
Target by traffic channel, source or UTM parameters
Target a Specific Campaign
Exclude Your Existing Subscribers
Target or Exclude a Specific Country, Region or City
Target a specific language
Advanced
Contextual Targeting for Dummies
Set up Custom Properties for Wisepops
How To Test Your Custom Properties
Shopify Built-In Properties
How to Target (or Exclude) Visitors Who Have Seen a Specific URL
Use Google Tag Manager Variables as Custom Properties
Use Shopify Liquid Variables as Custom Properties
How to retarget visitors who saw a specific page on your website
Set Custom Properties Based on Cookie Values
Default Custom Properties in Magento
Display a Popup Based on an Alexa Rank Condition (With Clearbit)
How to target Klaviyo Segments in Wisepops
Frequency Settings
Personalization
Personalize the Content of Your Popup on the Fly
Apply filters to your dynamic variables
Inject the Name of the Visitor's Company into Your Popups (with Clearbit)
Display the visitor's city within your popup
Apply a Shopify discount code to the cart
Scheduling your campaigns
Manage campaigns
Archiving, Deleting or Restoring campaigns
How to duplicate and move a campaign
Stopping and Starting Campaigns
A/B Testing
Integrations
Email Integrations
Connect Wisepops with Splio
Connect Wisepops with Mad Mimi
Connect Wisepops with Campaign Monitor
Connect Wisepops with Emarsys
Connect Wisepops with Ometria
Connect Wisepops with Bronto
Connect Wisepops with Experian (Cheetah)
Connect Wisepops with Zaius
Connect Wisepops with Selligent
Connect Wisepops with Actito
Connect Wisepops with Acoustic
Connect Wisepops with Voyado
Connect Wisepops with Listrak
Connect Wisepops with Omnisend
Connect Wisepops with Constant Contact
Connect Wisepops with GetResponse
Connect Wisepops with SmartrMail
Connect Wisepops with Keap (formerly Infusionsoft)
Connect Wisepops with Drip
Connect Wisepops with MailChimp
Connect Wisepops with ActiveCampaign
Connect Wisepops with Brevo (ex Sendinblue)
Connect with Mailjet
Connect Wisepops with HubSpot
Connect Wisepops with SendGrid
Connect Wisepops with Klaviyo
Connect Wisepops with dotdigital
My emails are not collected in Mailchimp
Connect Wisepops with Iterable
Connect Wisepops with Customer.io
Connect Wisepops with Pipedrive
SMS integrations
Connect Wisepops with Yotpo/SMSBump
Connect Wisepops with Emotive
Connect Wisepops with Blueprint
Connect Wisepops with Postscript
Connect Wisepops with Klaviyo (SMS)
Zapier
Send your leads to a Google Spreadsheet (using Zapier)
How can I take advantage of the Zapier integration?
Connect Wisepops with ConvertKit (through Zapier)
Send a notification when an email is submitted (through Zapier)
Connect Wisepops with AWeber (through Zapier)
Connect with Close.io (through Zapier)
API
Other integrations
Tutorials
Integrating Wisepops with your website
How to Create an Average Cart Value Booster
How to create a referral campaign with Wisepops
Trigger a popup from the notification feed
Use the wisepops() function on Shopify
How to create a geo-targeted popup
Add a product to the cart when a CTA is clicked (Shopify)
How to create a cart recovery popup with Wisepops
How to create a survey with Wisepops
How to create unique Shopify discount codes in your popups
Embed a SurveyMonkey Quiz Into a Popup
How to create a cart recovery popup with Wisepops (Magento)
How to create a cart recovery popup with Wisepops (Shopify)
Display a campaign when a product is added to the cart (Shopify)
Embed a Typeform in Your Popup
Advanced
JS Callbacks
Introduction to JS Callbacks
Dynamically Add a Custom Parameter to a Redirect URL
Fire the Facebook Pixel When a form is Submitted
Forbid Disposable or Free Emails in Your Signup Form
After-popup-close Event
Add Custom Validation to Your Signup Forms
After-tracked-click Event
Flag a Popup as Clicked With JS Code
After-form-submit Event
Before-form-submit Event
Close a Popup With JS Code
Before-popup-display Event
Send the data collected by a form to the redirected URL
Before-tab-display Event
Before-tracked-click Event
Stop Displaying a Campaign When the Cross Close Icon Is Clicked
Display a Popup Only After Another One Has Been Seen (or Clicked)
Create a Micro-Commitment Popup
Display a form field conditionally
FAQ
How to fix email synchronization issues
Troubleshooting: Why isn't my campaign appearing?
How to handle required merge fields
Tips for effectively reporting an issue
Preview your popup on a hidden URL
Will Wisepops slow down my website?
Everything you need to know about the migration to V3
Collected emails don't appear on my dashboard
Can I use Wisepops on multiple domains?
Why does my popup look broken?
Is Wisepops compatible with my mobile app?
My Popup is Locked!
Can I show more than one popup on the same page?
Why does my popup appear for a few seconds and disappear?
Analytics & Reporting
Goal Tracking
Set up Goal Tracking for Wisepops
How to set up Goal Tracking in Shopify
How to Set Up Goal Tracking in Magento
How to set up Goal Tracking using Google Tag Manager
Google Analytics
Set up the Google Analytics integration
Use Google Analytics to break down your popups performance by traffic channel
Wisepops events in Google Analytics (Universal Analytics)
Wisepops events in Google Analytics (GA4)
Use Google Analytics to identify the pages where your popups perform best
Use Google Analytics to analyze Wisepops impact on your sales
Track clicks on your links using Google Analytics
Set up Goal Tracking - Notifications
Disable Wisepops on my device
How to Filter Out Internal Traffic
How to track clicks in custom HTML blocks
Time zone used for reporting
Download your emails or survey results
Understand the basic Wisepops metrics
How to track signups with a tracking pixel
Exclude your device
Account Settings
Billing
Add/Delete Website
Add, edit or delete users and manage permissions
Use Distinct Websites for Staging and Production
Use right-to-left writing
Security & Compliance
Table of Contents
- All Categories
- Security & Compliance
- Security
- Data, cookie & security policy
Data, cookie & security policy
Updated
by Lisa Fockens
Data & cookies policy
What is Wisepops?
Wisepops is an onsite marketing solution used by the website you are browsing.
It allows the website owner to display targeted campaigns on their website (popups, notifications, bars, ...).
These campaigns can be an invitation to subscribe to their newsletter, an invitation to check their latest promotion, a visual presenting their new product, etc…
An email pop-up example
First, what we do not do
Wisepops has not, does not, and will not ever:
- Sell or share your email address, or any other personal information, identifiable or not, that you provide in a popup form.
- Send emails or contact you, for any purpose.
- Display any third-party ads on the website you are visiting.
What information do we store about you as a visitor?
Browsing information
For internal targeting purposes, we gather certain details about your browsing history on the website where Wisepops has been set up.
This information is used to evaluate whether you match one of the display scenarios of the website owner, in which case you will see a given message during your navigation.
These details include:
- The last time you visited the website
- The pop-in campaigns you interacted with (display, click, or sign up)
- Any additional information our customer chooses to attach to your visit (for example, your last purchase date)
These details allow the website owner to know if you’re a new visitor, for instance, and display a welcome message accordingly.
Your browsing information is stored in a cookie and placed on your computer. This cookie expires after 2 years and helps us ensure you don't see the same message twice. You can configure the cookie expiration delay.
This information is not stored on our servers or elsewhere. It can’t be accessed by other applications, and it is not used to track you across different websites. To erase these details, you can simply empty your cookies.
Due to the ITP 2.1 update, Safari clears all third-party data after seven days.
Personal details
Webmasters can use Wisepops to collect personal details through popup forms. These details can be your email address, your name, your phone number, etc.
When you enter personal details through a popup form, we also collect your IP address and your country. These two elements help us combat spam.
All these details are stored on our servers and can only be accessed by the website owner and Wisepops employees. They are not shared with anyone else, except with trusted services (such as Mailchimp) to store details and send emails, and only with the approval of the website owner.
We don't keep any other information allowing us to identify you.
Which cookies are created by Wisepops?
Here is a list of cookies we use to remember your visitors' context. All of these cookies are first-party: they are attached to your domain, not Wisepops.
Cookie | Purpose |
wisepops Expiration: 2 years Necessary: Yes | This is where we store various persistent data to make the experience of your visitors is in line with your targeting. Example: The campaigns the visitor has seen and converted, their A/B testing group, etc. |
wisepops_visits Expiration: 2 years Necessary: Yes | Persistent cookie where the last 10 visits dates are stored. This is to resolve conditions such as "Display to the visitors who came 5 times in the last month". |
wisepops_props Expiration: 2 years Necessary: Yes | This persistent cookie stores the custom properties across sessions. This is also a cookie for targeting resolution. For example: "Last purchase date is before 1 month ago". |
wisepops_noshow Expiration: 2 years Necessary: Yes | Persistent cookie that disables Wisepops. This cookie is created when a visitor clicks "Don't show popups again". |
wisepops_session Expiration: Session Necessary: Yes | Data is stored during the session and a maximum of 2 hours for targeting resolution. Example: The initial referrer, the UTM parameters of the first page of the visit, etc. |
viewedOuibounceModal Expiration: Session Necessary: Yes | Technical session cookie used for exit-intent detection. |
wisepops_activity_session Expiration: Session Necessary: No | Analytics identifier that allows us to provide reports of your campaign's performances. |
You can change the expiration delay of our persistent cookie. And choose to use the browser's local storage instead of cookies.
How can you get your personal details removed from our servers?
Contact us by email at social@wisepops.com. We'll delete everything we have about you within two working days.
Data security policy
Who hosts Wisepops’ servers?
Our infrastructure is hosted by Amazon Web Services and Google Cloud, in the USA. These two providers meet the highest security and data protection standards:
- AWS: Data privacy, GDPR, ISO 27001, data encryption at rest and in transit.
- GCP: Data privacy, GDPR, ISO 27001, data encryption at rest and in transit.
Which domains are involved when using Wisepops on your website?
Refer to Using Wisepops with a Content Security Policy.
What safeguards are in place to prevent unauthorized access to data?
To prevent direct access to our database, we put in place the following restrictions:
- Only our lead developers have access to the production servers.
- SSH (with a private key or gcloud utility) is the only way to access our servers. There’s no FTP, our database is not opened to external connections and we don’t use tools like PhpMyAdmin, etc.
- Our servers are behind a firewall.
- Our servers are physically secured.
To protect your account, we also took the following measures:
- The access to Wisepops.com is protected by two technologies provided by Cloudflare: WAF & IP reputation firewall.
- Accounts are protected against brute-force attacks with the Fail2ban solution.
- Our own application forces the use of HTTPS.
What safeguards are in place to prevent Data Loss and Corruption?
Your data is backed up every day, and stored for 7 days.
As part of our disaster recovery plan, we also back up all the calls to the machines handling popups on our customers’ websites on an AWS private S3 bucket.
What personal data do we store about you?
All the personal details we collect from you (email, password, name, etc.) are listed on your account configuration page. For security reasons, we also collect your IP address, login dates, and user agent. We store these for one month. These details are stored by Google Cloud Logging.
We share some of your personal details (email, website, name, and login) with Segment, Mixpanel, and Intercom for internal use. We remain the only users and owners of this data.
How long do we keep your data?
We preserve your data for two years. After two years of inactivity, we permanently delete all your data, including:
- Your company & billing information
- Your campaigns
- The data collected through your campaigns
We define inactivity as the lack of user interaction with our app (app.wisepops.com), and the lack of recurring payment to maintain an active Wisepops subscription.
Any questions? Feel free to contact us: social@wisepops.com.