Meet Wisepops: your onsite marketing platform
Getting started with popups
Getting started with notifications
Onsite marketing performance benchmark and best practices
App & features
Popups, sticky bars and embeds
How to create a popup for mobile
Your first popup with Wisepops: A Step-By-Step Guide
How to add a tab to your popup campaigns
Create a multi-step campaign
Use a custom font in your campaign
Adding a Countdown Timer
Write Your Own CSS Rules into Your Popups
Target a Popup to Display on link or CTA Click
On scroll trigger
Target a Popup To Display on Hover
Adding a delay to your popup
Set Custom Events to Trigger Popups
Targeting new vs. returning visitors
Chrome’s Update and Its Impact on Source URL Targeting
Target by traffic channel, source or UTM parameters
Target a Specific Campaign
Target or Exclude a Specific Country, Region or City
Targeting campaigns to a specific language
Set up Custom Properties for Wisepops
How To Test Your Custom Properties
Use Google Tag Manager Variables as Custom Properties
Use Shopify Liquid Variables as Custom Properties
Set Custom Properties Based on Cookie Values
Using Custom Properties and Events for contextual targeting in Wisepops
Shopify Built-In Properties
Default Custom Properties in Magento
How to target Klaviyo Segments in Wisepops
Introduction to JS Callbacks
Scheduling your campaigns
Connect Wisepops with Splio
Connect Wisepops with Mad Mimi
Connect Wisepops with Campaign Monitor
Connect Wisepops with Emarsys
Connect Wisepops with Ometria
Connect Wisepops with Bronto
Connect Wisepops with Experian (Cheetah)
Connect Wisepops with Zaius
Connect Wisepops with Selligent
Connect Wisepops with Actito
Connect Wisepops with Acoustic
Connect Wisepops with Voyado
Connect Wisepops with Listrak
Connect Wisepops with Omnisend
Connect Wisepops with Constant Contact
Connect Wisepops with GetResponse
Connect Wisepops with SmartrMail
Connect Wisepops with Keap (formerly Infusionsoft)
Connect Wisepops with Drip
Connect Wisepops with MailChimp
Connect Wisepops with ActiveCampaign
Connect Wisepops with Brevo (ex Sendinblue)
Connect with Mailjet
Connect Wisepops with ConvertKit (through Zapier)
Connect Wisepops with HubSpot
Connect Wisepops with SendGrid
Integrating Wisepops with Klaviyo
Connect Wisepops with dotdigital
Connect Wisepops with Iterable
Connect Wisepops with Customer.io
Connect Wisepops with Pipedrive
Integrate Wisepops with your ESP using Zapier
Connect Wisepops with AWeber (through Zapier)
Connect with Close.io (through Zapier)
Connect Wisepops with Yotpo/SMSBump
Connect Wisepops with Emotive
Connect Wisepops with Blueprint
Connect Wisepops with Postscript
Send your leads to a Google Spreadsheet (using Zapier)
How can I take advantage of the Zapier integration?
Send a notification when an email is submitted (through Zapier)
Schedule a Notification Campaign
Mastering Notifications: boost customer journeys with Wisepops
Upsell & cross sell
Create a Spin-the-Wheel Popup Without Collecting the User’s Email Address
Create a Spin-to-Win Campaign
Guidelines for writing game rules
Create a Thank You Message (or Display a Coupon) After Sign-Up
Collect the URL on which the popup form is submitted
How to handle required merge fields
Add Custom Validation to Your Signup Forms
Add a product to the cart when a CTA is clicked (Shopify)
Collect the UTM parameters when a popup form is submitted
Adding more fields to your form
Select the dates available in your forms
Collect phone numbers / SMS opt-ins with Wisepops
How to pass Dynamic Variables into Hidden Fields
Send the data collected by a form to the redirected URL
How to grow your email list using the notification feed
How to create a survey with Wisepops
Embed a SurveyMonkey Quiz Into a Popup
Display a form field conditionally
Embed a Typeform in Your Popup
Apply a Shopify discount code to the cart
How to create unique Shopify discount codes in your popups
Cart or site abandonment
How to create a cart recovery popup with Wisepops
How to create a cart recovery popup with Wisepops (Magento)
How to create a cart recovery popup with Wisepops (Shopify)
Create an Exit Popup
Advanced use cases
Trigger a popup from the notification feed
Dynamically Add a Custom Parameter to a Redirect URL
Fire the Facebook Pixel When a form is Submitted
Forbid Disposable or Free Emails in Your Signup Form
Display a Popup Only After Another One Has Been Seen (or Clicked)
Personalize the Content of Your Popup on the Fly
Apply filters to your dynamic variables
Inject the Name of the Visitor's Company into Your Popups (with Clearbit)
Display the visitor's city within your popup
How to Target (or Exclude) Visitors Who Have Seen a Specific URL
How to retarget visitors who saw a specific page on your website
Display a Popup Based on an Alexa Rank Condition (With Clearbit)
Insert social widgets into your campaigns
Flag a Popup as Clicked With JS Code
Display a campaign when a product is added to the cart (Shopify)
Close a Popup With JS Code
Stop showing a notification after clicking on a popup
Analytics & Reporting
Set up Goal Tracking for Wisepops
How to set up Goal Tracking in Shopify
How to Set Up Goal Tracking in Magento
How to set up Goal Tracking using Google Tag Manager
Integrating Wisepops with Google Analytics for better insights
Use Google Analytics to analyze your campaigns performance by various metrics
Wisepops events in Google Analytics (Universal Analytics)
Wisepops events in Google Analytics (GA4)
Use Google Analytics to identify the pages where your popups perform best
Use Google Analytics to analyze Wisepops impact on your sales (Universal Analytics)
Track clicks on your links using Google Analytics
Set up Goal Tracking - Notifications
Disable Wisepops on my device
How to Filter Out Internal Traffic
How to track clicks in custom HTML blocks
Time zone used for reporting
Exporting your data
Analytics: Understanding how your campaigns perform
How to track signups with a tracking pixel
Exclude your device
Account & Setup
Install the Wisepops tracking code
Installing Wisepops on your website via Google Tag Manager (GTM)
Add Wisepops to Zoey
Add Wisepops to Webflow
Add Wisepops to Instapage
Add Wisepops to Blogger
Check your code implementation using Mozilla Firefox
Add Wisepops to Big Cartel
Add Wisepops to Drupal 8
Add Wisepops to BigCommerce
Add Wisepops to Umbraco
Add Wisepops to Joomla
Add Wisepops to Squarespace
Add Wisepops to Magento 2
Add Wisepops to Google Sites
Add Wisepops to Cratejoy
Add Wisepops to 3dcart
Add Wisepops to Prestashop
Add Wisepops to Shopify
Add Wisepops to Weebly
Add Wisepops to Segment.com
How to add Wisepops to a custom website?
Add Wisepops to Wordpress/WooCommerce
How to add Wisepops to a Wix website
Add Wisepops to Volusion
Add Wisepops to SiteBuilder
Add Wisepops to Drupal 7
Add Wisepops to Neto
Wisepops on Single-Page Applications
Add Wisepops to Mono
Add Wisepops to Opencart
Integrating Wisepops with your website
Check your code implementation using Google Chrome
Adding the notification feed to your website
Custom Setup Guides for Shopify Themes
Adding the notification feed to your website
Customize your Notifications Feed with Advanced Feed Customization
Hide the bell until the notifications are loaded
Add, edit or delete users and manage permissions
Use Distinct Websites for Staging and Production
Use right-to-left writing
Uninstall Wisepops from your Shopify website
How to I remove the notification feed from my site
Can I use Wisepops on multiple domains?
Security & Compliance
GDPR & CCPA compliance
Configure the Wisepops cookies lifetime
Accessibility and compliance with ADA/WCAG
Preview/test your campaign on a hidden URL
Popup Design FAQ
Will Wisepops slow down my website?
Exclude Your Existing Subscribers
Is Wisepops compatible with my mobile app?
Can I show more than one popup on the same page?
How to fix email synchronization issues
Troubleshooting: Why isn't my campaign appearing?
Tips for effectively reporting an issue
Troubleshooting: Dealing with Ad Blockers and VPNs
Collected emails don't appear on my dashboard
Why does my popup look broken?
My emails are not collected in Mailchimp
My Popup is Locked!
Why does my popup appear for a few seconds and disappear?
Table of Contents
Updated by Lisa Fockens
Introduction to Wisepops
Wisepops is an on-site marketing solution that provides website owners with the ability to display targeted campaigns such as popups, notifications, bars etc. These campaigns can be subscriptions to newsletters, promotions, new product announcements and more.
An email pop-up example
We guarantee that we will never:
- Sell or share your email address or other personal information that you provide in a popup form.
- Send you emails or contact you for any purpose.
- Display third-party ads on the website you visit.
Information We Collect about You as a Visitor
For internal targeting purposes, we collect certain details about your browsing history on websites where Wisepops has been implemented. This information helps us determine if you match a particular display scenario set by the website owner. The details include:
- Your last visit to the website
- The campaigns you have interacted with
- Any additional information attached to your visit by our customer (e.g., your last purchase date)
This browsing information is stored in a cookie on your computer, which expires after 2 years. It allows us to not repeat the same message to you. The information is not stored on our servers or anywhere else, and it cannot be accessed by other applications or used to track you across different websites. You can configure the cookie expiration delay or delete it by clearing your cookies.
Website owners may use Wisepops to collect personal information through popup forms. These details may include your email address, name, phone number, etc. When you submit these details, we also collect your IP address and country to help combat spam.
This information is stored on our servers and can only be accessed by the website owner and Wisepops employees. They are not shared with anyone else, except trusted services like Mailchimp for storing details and sending emails, and only with the website owner's approval. We don't store any other information that would allow us to identify you.
Here's a list of cookies that Wisepops uses to remember visitor context. All these cookies are first-party, meaning they are linked to your domain, not Wisepops:
Stores persistent data to align visitor experience with your targeting
Stores the last 10 visit dates
Stores custom properties across sessions
Disables Wisepops when a visitor clicks "Don’t show popups again"
Stores data during the session and a maximum of 2 hours for targeting resolution
Used for exit-intent detection
Analytics identifier for campaign performance reports
Removing Your Personal Details
If you wish to have your personal details removed from our servers, please email us at email@example.com. We will delete all the information we have about you within two working days.
Our Data Security Policy
Hosting and Infrastructure
Wisepops' servers are hosted by reputable providers, Amazon Web Services (AWS) and Google Cloud Platform (GCP), in the United States. Both providers adhere to the highest security and data protection standards:
- AWS: Ensures data privacy, complies with GDPR, holds ISO 27001 certification, and provides data encryption both at rest and in transit.
- GCP: Guarantees data privacy, complies with GDPR, holds ISO 27001 certification, and provides data encryption both at rest and in transit.
For more information about the domains involved when using Wisepops on your website, please refer to our guide on Using Wisepops with a Content Security Policy.
Preventing Unauthorized Access
We have stringent measures in place to prevent unauthorized access to your data:
- Only our lead developers have access to production servers.
- Secure Shell (SSH), with a private key or gcloud utility, is the exclusive method used to access our servers. FTP is not used, our database does not accept external connections, and we do not use tools like PhpMyAdmin.
- Our servers are protected by a firewall.
- Physical security measures are applied to our servers.
Additionally, we take the following steps to secure your account:
- Wisepops.com access is protected by two Cloudflare technologies: Web Application Firewall (WAF) & IP reputation firewall.
- Accounts are safeguarded against brute-force attacks with the Fail2ban solution.
- Our application enforces the use of HTTPS.
Preventing Data Loss and Corruption
To prevent data loss and corruption, we:
- Backup your data daily and retain it for seven days.
- As part of our disaster recovery plan, maintain a backup of all calls to the machines handling popups on our customers’ websites on an AWS private S3 bucket.
Personal Data Storage
We store the personal details you provide us (email, password, name, etc.), which you can view on your account configuration page. For security purposes, we also collect your IP address, login dates, and user agent and store this information for one month via Google Cloud Logging.
We share some of your personal details (email, website, name, and login) with Segment, Mixpanel, and Intercom for internal use only. We remain the sole users and owners of this data.
We retain your data for two years. If your account remains inactive for two years, we permanently delete all your data, including:
- Your company & billing information
- Your campaigns
- The data collected through your campaigns
We define inactivity as a lack of user interaction with our app (app.wisepops.com), and the absence of a recurring payment to maintain an active Wisepops subscription.
If you have any questions or concerns about our data security policy, please don't hesitate to contact us