You can target your Wisepops popups to display in specific countries, regions, or cities.
To activate location targeting, open your popup in the builder and click Display in the left-hand menu.
Click the Audience tab and under Location, select Specific regions, as shown below:
Input the location that you want to target and click the relevant result in the drop-down:
You can also exclude specific locations.
IP Geolocation Data Accuracy
IP geolocation data is a powerful tool that allows you to determine the physical location of an IP address. This information can be useful for a variety of purposes, such as targeted advertising, fraud detection, and website personalization. However, many people wonder just how accurate this data really is. In this article, we will explore the accuracy of IP geolocation data and what you can expect when using it.
How accurate is the IP geolocation data?
The accuracy of IP geolocation data can vary depending on the level of detail you are looking for. Generally, the more specific the location, the less accurate the data will be. However, overall, you can expect high levels of accuracy from most IP geolocation services.
On a country level, you can expect accuracies of 99%. This means that the data will correctly identify the country where the IP address is located 99% of the time. This level of accuracy is considered very reliable and is suitable for most use cases.
On a state/region/province level, the accuracy drops slightly to 80-90%. This means that the data will correctly identify the state, region, or province where the IP address is located 80-90% of the time. While this is still a high level of accuracy, it is not as precise as the country level data.
On a city level, the accuracy decreases further to 70-80%. This means that the data will correctly identify the city where the IP address is located 70-80% of the time. This level of accuracy is still useful for many purposes, but it may not be precise enough for certain applications.
It is important to note that the accuracy of IP geolocation data can also be affected by factors such as the type of internet connection and the use of virtual private networks (VPNs). In some cases, the data may be less accurate if the IP address is associated with a mobile device or a VPN.
Overall, you can expect high levels of accuracy from IP geolocation data, especially on a country level. However, it is important to keep in mind that the data may not always be 100% accurate and should be used as a general guide rather than a definitive source of information.
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