Free shipping is a powerful incentive for online shoppers. By promoting how much visitors need to spend to get free shipping, you can boost your average order value and overall revenue. This guide will show you how to create a cart value booster based on your free shipping threshold using Wisepops.
Prerequisites
You can set the cart total price as a custom property (done automatically with our Shopify app)
You have a free shipping threshold
Setting Up Cart Total Price
If you're not using our Shopify app, you need to let Wisepops know the total price in the cart:
In your website source code, define a custom property just after our setup code:
javascriptCopywisepops('properties', { cart: { total_price: REPLACE_WITH_CART_PRICE } });Replace REPLACE_WITH_CART_PRICE with the actual price of the cart.
Creating a Cart Value Booster
Create a new campaign in your Wisepops account.
Drag and drop a text block into your popup.
Copy and paste this code into your block, replacing
Xwith your free shipping threshold:
Copy{{ X | minus: cart.total_price | round: 2 }}Example: {{ 100 | minus: cart.total_price | round: 2 }}
Set display rules:
Go to Display rules > Advanced > Custom properties (or Shopify properties). Add a rule to display only when the threshold isn't reached:
Copycart.total_price is less than X
(Replace X with your free shipping threshold)
Tips
You can use this tactic with a popup, top bar, or notification feed.
Adjust the messaging and design to fit your brand and offers.
Consider creating multiple notifications or popups for different stages of the customer's journey towards the free shipping threshold.
Set up a notification for when the threshold is reached to
Need Help?
Don't hesitate to contact our support team if you have any questions or need assistance in setting up your cart value booster.