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Data Collection & Cookies

Learn how we collect and use browsing data, manage cookies, and protect your privacy when using Wisepops campaigns on websites.

Updated this week

Introduction to Wisepops Services

Wisepops is an on-site marketing solution that enables website owners (referred to as "Clients") to display targeted campaigns through:

  • Pop-ups (banner or window)

  • Notifications (icon or drawer)

  • Bars

  • Embeds

These campaigns can include newsletter subscriptions, promotions, new product announcements, and more.

Information We Collect

Browsing Information

For internal targeting purposes, we collect certain details about your browsing history on websites where Wisepops has been implemented. This information helps us determine if you match a particular display scenario set by the website owner. The details include:

  • Your last visit to the website

  • The campaigns you have interacted with

  • Any additional information attached to your visit by our customer (e.g., your last purchase date)

Important privacy notes:

  • This data stays in cookies on your device

  • We don't store it on our servers

  • Other apps can't access it

  • We don't track across different websites

  • You can clear these cookies anytime through your browser

Personal Details

Website owners may use Wisepops to collect personal information through popup forms. These details may include:

  • Email address

  • Name

  • Phone number

  • IP address and country (for spam prevention)

How we handle this data:

  • Stored securely on our servers

  • Accessible only by website owner and Wisepops staff

  • Shared with authorized services (like Mailchimp) only with website owner approval

  • Never used to directly identify you

Legal Framework and Consent Requirements

Applicable Regulations

This policy is based on:

  • Article 82 of Law N°78-17 of January 6th, 1978 (French "Informatique et libertés" law)

  • Directive 2002/58/EC (ePrivacy Directive)

  • Regulation (EU) N°2016/679 (GDPR)

  • CNIL Guidelines (Deliberation no. 2020-091 of September 17th, 2020)

Consent Requirements

According to CNIL Guidelines, consent is not required for operations that:

  • Enable electronic communication

  • Are necessary for requested online services

Exempt trackers include those for:

  • Retaining user choices on tracker deposits

  • Authentication and security

  • Shopping cart management

  • User interface personalization

  • Load balancing

  • Limited access management

  • Certain audience measurement purposes

Audience Measurement Trackers

To be exempt from consent, audience measurement trackers must:

  • Have a purpose strictly limited to audience measurement

  • Not enable global tracking across different applications or websites

  • Only produce anonymous statistical data

  • Not cross-reference personal data with other processing or transmit it to third parties

Wisepops Cookies

Wisepops uses first-party cookies on the Client's website to define browsing scenarios and display contextual pop-ups. These cookies are linked to the Client's domain, not Wisepops'.

Cookie Details

Cookie

Duration

Purpose

wisepops_session

Session

Stores session data for context-based pop-up display

wisepops_visitor

750 days

Assigns data from multiple devices to a single visitor

wisepops_noshow

2 years

Disables Wisepops' Services when a visitor opts out

wisepops_props

2 years

Stores custom properties across sessions

wisepops_visits

2 years

Stores the last 10 visit dates

wisepops

2 years

Stores persistent data for personalized pop-up experiences

Browser-Specific Behavior

  • Most browsers: Standard expiration as listed above

  • Safari: 7-day expiration (due to ITP 2.1 privacy update)

Cookie Configuration Options

Data Usage & Privacy

What We Store

  • Campaign interaction history

  • Custom variables set by website owners

  • Visit timestamps

  • User preferences

Data Access

  • Website owners (data controllers)

  • Wisepops personnel

  • Authorized consultants and providers

Privacy Commitments

We never:

  • Store direct identification information

  • Sell or share visitor data

  • Contact visitors directly

  • Enable cross-site tracking

Website Owner Responsibilities

As a website owner using Wisepops, you are responsible for:

  • Content published through Wisepops

  • Personal data processing compliance

  • Providing required privacy information to visitors

  • Meeting applicable legal requirements

Personal Data Removal

If you wish to have your personal details removed from our servers, please email us at support@wisepops.com. We will delete all the information we have about you within two working days.

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