An AB test allows you to compare two versions (or more) of a popup against each other to determine which one performs better.
What can you A/B test?
Some examples of things you could test:
Targeting rules: should you add a delay before display or should you display your popup immediately?
Popup design: not sure about your popup copy? Why not try different designs?
Coupon amount: wondering how coupon amount can impact your subscription rate? Test different coupons and measure the impact on your subscription rate.
When you start an A/B test make sure to keep in mind the following elements:
It can take some time before you get significant results. The significance of your AB test is estimated in your reporting.
If you want quick results, limit the number of variants. The more variants you have, the longer it will take to collect data and thus get significant results.
Make sure you're testing one element after the other. If your variants have a lot of differences, it will be harder to identify which elements really did the difference between your two variants.
1- In your dashboard click 'A/B test' next to your campaign
2- Apply the modifications you want to test to your variant
3- Set the percentage of traffic you want to attribute to each variant
4- You can add additional variants by clicking 'Duplicate as new variation' next to one of the variations.
Don't hesitate to contact us if you need assistance.
Conclude a test
To know then the test is significant, you can check your reporting page.
We display a confirmation message when we have enough data:
Once you're ready to stop the test, you can click "Duplicate as new campaign" next to the winning version. It will stop the A/B test and duplicate your variant into a new campaign.