Attribution model for goal tracking

Dev Updated by Dev

Wisepops allows you to track whether visitors who interacted with a wisepops campaign have converted on your website during the remaining of their visit. We assume here that you have already created goals and assigned them to campaigns, according to this other help article. In this article we will explain in more details how the attribution model works.

For the AI wishlist and other product recommendation campaigns, the attribution model is different. Please refer to the last FAQ.

Simple use case : one single campaign with one single goal

To simplify, let us assume for now that you are only tracking one single of goal (for example, cart checkout) on one single campaign advertising sales on your website. Wisepops attribution model works as follows: when a visitor clicks on a CTA in this campaign, Wisepops will check if this visitor converts during the following X days, or during the same session, depending on the Goal setting that you can configure yourself - see screenshot below.

One practical example: let us assume you have left the default attribution window of 5 days. Then, one of your visitors, Elena, clicks on the sales advertising campaign on July 3rd, 2pm.

  • If she makes an order anytime between July 3rd, 2pm and July 8th, 2pm (D + 5), then this conversion will be attributed to the sales advertising campaign.
  • If she makes an order after July 8th, 2pm, then this conversion will not be attributed to the campaign.
  • If she had made an order before even clicking on the campaign, then this conversion will not be attributed to the campaign.

FAQ: What if the visitor clicks on several campaigns?

  • If the visitor clicks on several campaigns which have the same attributed goal, and then converts within the attribution window, the conversion will be attributed to the campaign that was last clicked by the visitor.
  • Now let us imagine that campaign A has the checkout goal attributed to it and that campaign B has no goal (or another goal than checkout) associated to it. If a visitor clicks on campaign A first and then on campaign B, then completes a checkout within the attribution window, this conversion will still be attributed to campaign A - since campaign B is not competing against for that conversion.

FAQ: How does the AI Wishlist attribution model work?

The attribution model for the AI Wishlist campaign is more rigorous than other campaigns. The attribution window works similarly as explained above but a order conversion (and its revenue) is attributed to the AI Wishlist only if the visitor ended up buying one or several products that they clicked on in the AI Wishlist.

In other words, if the visitor clicks on product A in the AI wishlist - and completes an order that does not contain product A in the order, then this order will not be attributed to the AI wishlist.