Overview
This article explains how Wisepops attributes conversions to your campaigns. You'll learn:
How attribution tracking works
When conversions are credited to campaigns
How multiple campaign interactions are handled
Special rules for product recommendation campaigns
Prerequisites: Before reading this article, ensure you've created goals and assigned them to campaigns.
How Attribution Works
The Basics
When a visitor clicks on your campaign, Wisepops tracks whether they convert within your specified attribution window.
Key points:
Only tracked clicks count toward attribution
Closing the popup (X button) doesn't count as an interaction
Untracked links/CTAs don't trigger attribution
Simply viewing a campaign doesn't attribute conversions (unless you've implemented custom display attribution)
Attribution Window
You control how long after a click Wisepops tracks conversions:
Time-based: Track conversions for X days after the click (default: 5 days)
Session-based: Track conversions only during the same browser session
Configure this setting in your goal configuration.
Attribution Examples
Single Campaign Scenario
Setup: One campaign promoting a sale, tracking checkout conversions with a 5-day attribution window
Example: Elena clicks your campaign CTA on July 3rd at 2:00 PM
Conversion Time | Attribution Result |
July 3-8, before 2:00 PM | ✓ Attributed to campaign |
July 8, after 2:00 PM | ✗ Not attributed |
Before July 3, 2:00 PM | ✗ Not attributed |
Multiple Campaign Interactions
When visitors interact with multiple campaigns, the last-clicked campaign receives attribution.
Example scenarios:
Same goal, multiple campaigns:
Visitor clicks Campaign A, then Campaign B
Visitor converts within attribution window
Result: Conversion attributed to Campaign B (last clicked)
Different goals:
Campaign A tracks checkout goals
Campaign B tracks newsletter signups
Visitor clicks A, then B, then completes checkout
Result: Checkout attributed to Campaign A (B isn't competing for checkout conversions)
No goal assigned:
Campaign A tracks checkout goals
Campaign B has no goals assigned
Visitor clicks A, then B, then completes checkout
Result: Checkout attributed to Campaign A
Product Recommendation Campaigns
Product recommendation campaigns (Wishlist, Best Sellers, Cross-sell, Upsell) use stricter attribution rules.
Standard Attribution Rules Apply, Plus:
Conversions are only attributed if the customer purchases products they specifically clicked within the recommendation campaign.
Example:
Visitor clicks on Product A in your Wishlist campaign
They complete an order containing:
✓ Product A → Order attributed to Wishlist campaign
✗ Only Product B → Order NOT attributed to Wishlist campaign
Attribution Priority
Product recommendation campaigns take priority over other campaign types:
If a visitor clicks a product recommendation campaign first, then another campaign type
The product recommendation campaign maintains attribution (if its stricter rules are met)
Technical Implementation
For Developers: Custom Display Attribution
By default, Wisepops only attributes conversions to clicked campaigns. To implement display-based attribution:
Add custom tracking script to your campaign
Fire attribution events on campaign display
Configure attribution logic in your goal settings
Contact support for implementation guidance.
Frequently Asked Questions
Q: Do all popup interactions count toward attribution?
A: No. Only clicks on tracked CTAs/links trigger attribution. Closing the popup or clicking untracked elements won't attribute conversions.
Q: Can I change the attribution window after launching a campaign?
A: Yes, but changes only affect future interactions. Past conversions retain their original attribution logic.
Q: How do I verify attribution is working correctly?
A: Use the Campaign Analytics dashboard to see attributed conversions. Test with known customer journeys to validate tracking.