Target by traffic channel, source or UTM parameters

Boris Hocdé Updated by Boris Hocdé

With Wisepops, you can easily target your visitors based on how they arrived on your site. These targeting options memorize the referrer and parameters of the first page of the visit. So you can keep targeting your visitor by their source during their entire visit.

Target by traffic channel

Traffic channels are categories calculated by Wisepops. They are easy-to-use targeting options, aiming to handle the most common scenarios. Simply check the channels that you want to target.

  • Organic search: If the initial referrer of the visit is a search engine. E.g. Google Search, Bing, DuckDuckGo, etc.
  • Social: If the initial referrer of the visit is a social network. E.g. Facebook, Twitter, TikTok, etc.
  • Paid search: If the initial page was loaded after a click on a paid ad displayed on Google Search or Bing.
  • Direct: If there was no initial referrer. The visitor clicked a bookmark or typed the URL.
  • Other: For the traffic that don't fit in one of the 4th previous channels.

It isn't possible to customize what services are detected as a channel. If you need something custom, the traffic source targeting is what you need.

Target by traffic source

The traffic source URL allows you to target the initial referrer observed at the first page of the visit. For example, you can target people that came to your site because they clicked a link on

Keep in mind that Chrome limits the referrer to the domain only by default. You should avoid targeting URL path (E.g.

Target by UTM parameters

Finally, you can target your visitors by the UTM parameters. Let say that affiliate links point to your website with the parameter utm_source=Affiliates. You can set up the targeting like this:

The visitors that landed on a page with utm_source=Affiliates will be targeted during their entire visit. This differs from URL targeting, as UTM targeting can also retarget on future pages of the visit, where utm_source=Affiliates is no more present.

If you have any questions, don't hesitate to contact our support!

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