Once you've set up the Google Analytics integration, you'll see Wisepops events in the "Top Events" section (Behaviour > Events > Top Events).

Wisepops events are associated with three dimensions:

  • Event category: it's always equal to "WisePops" and can be used to filter out other events.

  • Event action: can be "Display", "Signup" or "Click".

  • Event label: it's the name of the popup associated with the event.

These events are associated with 2 metrics:

  • Events: the total number of times the event was triggered

  • Unique events: the number of sessions during which the event was triggered.

Eg. if a user displayed two popups during the same session, the number of Display events will be 2, while the number of unique events will be one.


What can you do with these events:

Once you have the events and their associated dimensions, you can combine them with other dimensions (pages, traffic sources, device, etc.) to understand your popups performance and optimize it.

Here are a few examples of reports you can build:

  • Page performance: analyze the click-through-rate or sign-up rate (Clicks/Displays) by page to identify the pages where the CTR is the highest. It might be worth creating a specific campaign on these pages or focus your campaign on these pages only.

  • Channel performance: break down the click-through-rate or sign-up rate by traffic source. Then investigate to see if some channels perform better than some others. It might be worth designing a dedicated campaign for the best-performing channels.

  • Conversion performance: associate Wisepops events with conversions goals and check within a few seconds what are the most profitable popup campaigns in terms of revenue.

Learn more about Event Flow Reports.

Support for GA4

Wisepops is compatible with the Google Analytics 4 properties. The events can be:

  • wisepops_display

  • wisepops_click

  • wisepops_form_submit

All these events have the following properties:

  • source - always wisepops

  • label - the campaign label

The event wisepops_form_submit has an additional property form_type, which can have one the the following values:

  • email

  • phone

  • survey

You may want to add wisepops_click and wisepops_form_submit as Conversion Events.

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