Advice and answers from the WisePops Team

Pageviews count +1 every time a page is loaded on your website.

Displays count +1 every time a pop-up is displayed.

Clicks count +1 every time one of your visitor click on a call to action (sign up, image, etc.). This excludes clicks to close the pop-up.

Emails count +1 for each time you collect a new email.

CTR is the Click Trough Rate, i.e. Clicks/Displays.

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