Table of Contents

Understand how Wisepops billing works

Lisa Fockens Updated by Lisa Fockens

This document describes how Wisepops bills customers. You'll learn what are the different plans, and how we measure the traffic of your website, what happens when you reach your plan's limit.

Subscription plans

At Wisepops, we offer six subscription plans: 50k, 100k, 250k, 500k, 1M, and Enterprise. Each plan is designed to fit different traffic levels. To compare plans and learn more about pricing for each, click here.

We offer flexibility with either monthly or annual billing options for all plans.

Monthly Billing: Pay on the same day each month, as long as your subscription is active.

Annual Billing: Pay upfront for the entire year and enjoy a discount equivalent to two months free compared to monthly billing.

All our plans are priced based on your monthly traffic levels, making it easy for you to choose the best fit for your needs. The billing is calculated on the total number of pageviews across all the sites added to your account.

Regardless of the plan chosen, all features are available across all subscription tiers.

Can I change my plan at any time?

Yes, you have the flexibility to switch your plans (upgrade or downgrade) at any time during your billing cycle. All changes are prorated to ensure fairness.

For example, if you upgrade from a $50 / month plan to a $100 / month plan, you're charged prorated amounts for the time spent on each plan. Assuming the change occurred halfway through the billing period, you are billed an additional $25: -$25 for unused time on the initial plan, and $50 for the remaining time on the new plan.

Proration ensures that you are billed accurately. Negative prorations are added as credits for your next invoices, and positive prorations are immediately billed.

On the upgrade / downgrade checkout page, the amount in "Total due today" allows you to preview the proration.

When paying your Wisepops subscription through a Shopify store, the prorations are handled by Shopify.

Understanding Pageviews

A pageview is counted each time a webpage on your site is loaded or reloaded. If you're familiar with Google Analytics, this is the same metric found in the "Behavior" report.

How are Pageviews calculated?

Pageviews are calculated each time a webpage containing the Wisepops code is loaded during a browsing session. This count includes whether a popup is displayed on the page. For example, if a visitor lands on your homepage, navigates to a category page, and then checks out a product page before leaving, we would count this as three pageviews.

It's important to note that custom events are also counted as pageviews. This is because each custom event makes a request to our servers to resolve a scenario for a potential campaign.

Are Pageviews counted even if no campaign is displayed?

Yes, we count all pageviews on your website, regardless of whether a visitor sees, clicks or interacts with a campaign.

How can I see my current Pageviews consumption?

You can monitor your pageview usage at any time from your Wisepops Dashboard. When you reach your monthly pageview limit, you will be notified on the Dashboard and via email.

Estimating monthly Pageviews

To choose a suitable plan, you need to estimate your website’s monthly pageviews. Once the Wisepops code is installed on your website, we will track your pageviews and display them on your Wisepops Dashboard.

For a rough estimate of your monthly pageviews, you can use any analytics tool. For Google Analytics:

  1. Log into your Google Analytics account.
  2. Click on Audience, then select Overview.
  3. Set the date range to one month (preferably a high-traffic month).
  4. Scroll down to see the Pageviews for that month.

What happens if I reach the Pageviews limit?

It depends if you have enabled the Extra Pageviews feature in your Billing settings.

  • With Extra Pageviews: Your campaigns will continue displaying. The Extra Pageviews will be automatically added to your account, and charged at the end of the month.
  • Without Extra Pageviews: Your campaigns will no longer be displayed on your website. To continue displaying campaigns, you must either activate the Extra Pageviews, upgrade to a plan with a higher Pageviews limit, or wait for the quota to reset on the first day of the next month.

How much costs the Extra Pageviews?

Extra Pageviews are billed at 1.5x the base rate of your plan. Let say that you're on a plan offering 250k Pageviews for $149 / month. If you consume 50k Extra Pageviews, the additional charge will be $44.70. If you're on the same 250k Pageviews plan, but pay yearly ($1,490 / year), the Extra 50k Pageviews cost $37.25.

How can I make sure that my bill doesn't increase too much with Extra Pageviews?

All the admins of your Wisepops account receive an alert by email when the plan limit is reached, and the Extra Pageviews start being consumed. This way, you have time to check your Pageviews usage, and decide to upgrade or not, while your campaigns keep running.

In addition, you cannot consume more Extra Pageviews than your basic plan contains. If your plan offers 250k Pageviews and have Extra Pageviews enabled, you cannot consume more than 500k Pageviews in total. All the admins of your Wisepops account will receive alerts by email if you're about to reach this limit.

How can I enable or disable the Extra Pageviews?

Go to your Billing settings, and check the option to activate the Extra Pageviews:

The Extra Pageviews are not available if you're billed through your Shopify store. Please contact our support to disable Shopify billing if you require Extra Pageviews.

If you have any questions about pricing or billing, please get in touch with us.

View, Manage or Cancel your subscription

Contact