Navigating the Popup Campaign Builder

Lisa Fockens Updated by Lisa Fockens

This helpdoc will guide you through each section of our popup campaign builder. This is designed to complement our video tutorial, providing you with additional details, value, and examples for each section.

1. Campaign Assistant

The Campaign Assistant is your starting point. It helps you select the type of campaign you want to run, such as email collection, sale promotion, or new product announcement. It's like having a personal marketing assistant guiding you through the process.

Example: If you're looking to grow your email list, select 'Email Collection' and the assistant will suggest suitable templates and settings.

2. Design

The Design section allows you to customize the look of your popup. Adjust colors, fonts, images, and layout to match your brand identity.

Example: Using your brand's color scheme for your popup will ensure consistency and professional appearance.

3. Blocks

Blocks are the building elements of your popup. You can add different types of blocks, such as text, image, button, or form fields. Simply drag and drop them into your design.

Example: You could add an image block showcasing your latest product, followed by a text block explaining its benefits.

4. Tab

The Tab section allows you to customize the sticky tab that triggers your popup. You can adjust its position, appearance, and behavior.

Example: A 'Subscribe Now' tab positioned at the bottom right corner of your site can be a constant reminder for visitors to sign up.

5. Display Rules

Display rules determine when, where, and for whom your popup will appear. They include:

  • Trigger: Defines what action will trigger the popup, like page scroll or exit intent.
  • Page Targeting: Determines on which pages the popup should appear.
  • Audience: Allows you to target specific visitor demographics.
  • Frequency: Controls how often the popup is displayed to a single visitor.
  • Advanced Targeting: Provides additional targeting options such as device type or traffic source.

Example: You can set your popup to trigger when users attempt to leave your site (exit intent), but only if they haven't signed up yet (audience targeting).

6. Scheduling

In the Scheduling section, you can set the start and end dates for your campaign. This is particularly useful for time-sensitive campaigns like holiday sales.

Example: Schedule your Black Friday sale popup to start the day before Thanksgiving and end at midnight on Black Friday.

7. JS Callbacks

JS Callbacks allow you to run custom JavaScript code when certain events occur, like popup open or form submission. This provides more control and customization possibilities.

Example: You could use a JS callback to update a live counter on your website every time someone submits your popup form. This could be used to show the number of people who have signed up for an event or subscribed to your service in real time.

8. Previewing

The Previewing section lets you see what your popup will look like on different devices and screen sizes before you publish it.

Example: Use this feature to ensure your popup looks great on both desktop and mobile devices.

9. Saving and Publishing Campaign

Once you're happy with your popup, hit 'Save' to store your progress. When you're ready to go live, click 'Publish'. Your popup will start appearing on your website according to your defined display rules and schedule.

Remember, you can always come back to edit your campaign or check its performance.

We hope this guide helps you navigate our popup campaign builder with ease. Happy campaigning!

Scheduling your popup campaigns