How to add a tab to your popup campaigns

Lisa Fockens Updated by Lisa Fockens

The tab is like a small popup that can be used as a teaser or a reminder for your popup campaigns. Adding a tab to your popup campaigns can make them less intrusive and convert better. Example of tab use cases include:

  • Create a small teaser for your signup or discount popup. That way, visitors will not be interrupted by your popup until they decide to proactively open your popup by clicking on the tab. This can be even more important for your visitors on mobile devices.
  • Give your visitors a second chance to open your popup after they closed it. New visitors might need to browse several pages on your website before they decide to sign up to your newsletter. Adding such follow-up tab to your campaign will allow you to increase your signup rate and convert more new visitors.
  • Acts as a reminder for your popup. For example, if you provided a discount code in your popup, you can configure the tab so that it reminds your visitors about their code.

What's a tab?

The tab is like a smaller, more discreet version of the popup that is displayed in the corner of the screen, after or before your popup. To get a better idea of what a tab looks like, take a look at the Mobile X-mas promos template.

How to - Step 1: when to start displaying the tab

To enable the tab, edit your popup, and select the tab section in the left menu. You'll be given 4 options to decide when the tab should start appearing.

  • Never: If you don't want a tab
  • Display before the popup shows: Displaying the tab before your popup helps make your campaign less intrusive: your visitors will only see the full popup if they click on the tab. It's a sort of opt-in option. It also makes your popup campaigns more adapted to mobile devices and fully compliant with Google's guidelines for mobile popups as it doesn't hide your content.
We don't count tab displays as "Displays" in the Dashboard statistics. We'll count a display only when the popup appears.
  • Display after a visitor closes the popup: Activating the tab when your popup is discarded gives your users a second chance to see your popup. After they close your popup, they can reopen your popup by clicking on the tab.
  • Display after a visitor converts: Enabling the tab when the visitor converts is useful to display again the "thank-you" step of your popup. Let say that you offer a discount with a coupon to the subscribers. Thanks to the tab, your visitors who converted can find back the coupon display on the "thank-you" step by clicking the tab.

How to - Step 2: when to stop showing the tab

By selecting the right "Stop displaying" option, you can make the tab more or less sticky.

  • Stop displaying when the popup closes: With this option, the tab will not show at all after the popup closes (whether after converted or dismissed).
  • Stop displaying when the page changes: With this option, the tab will show after the popup closes, but it will not follow the visitor on the next pages.
  • Stop displaying when the visitor converts: With this option, once the tab starts showing (based on which display options are selected), the tab becomes persistent and will keep showing until the visitor converts (form submitted or CTA clicked), even if the visitor closes the popup. It reappears on the next pages, ignoring the frequency rule (Frequency > Show again). It will not show on URLs excluded from your page targeting. This is a discreet way to keep asking your visitors to subscribe if they change their mind.
When the tab is persistent, it always appears at page landing, before the popup.
  • Stop displaying at the end of the visit: Similarly to the previous option, this also makes the tab persistent. However, the tab stays even if the visitor converts. This is typically useful when the visitor is offered a coupon after signing up.
It's recommended to enable the close icon for persistent tabs. This allows your visitor to discard the tab if they don't need it. For example, once they have used their coupon code.

Not seeing your popup on your website? Try these tips.

How to create a Popup: A Step-By-Step Guide