How to create a Popup: A Step-By-Step Guide

Lisa Fockens Updated by Lisa Fockens

Popups are an effective way to engage with website visitors and drive conversions. By displaying a targeted message or offer, popups can grab users' attention and entice them to take action.

Here are the top five use cases for popups:

  • Expand Your Contact List Popups are an excellent way to capture emails or phone numbers, helping you grow your business.
  • Engage Users through Gamification Utilize spin-to-win popups to elevate your campaigns and boost conversion rates.
  • Collect Valuable Feedback Add surveys to your popups to gather crucial customer insights effortlessly.
  • Guide Visitors to Conversion-Oriented Landing Pages Direct traffic to your key landing pages, aiding visitors in completing your desired actions.
  • Increase Sales For businesses looking to enhance short-term sales and minimize abandoned carts, time-limited offers are an invaluable strategy.

Ready to create your first popup with Wisepops? Follow this guide or check out our video tutorial for a visual walkthrough.

Step 1: Create a Campaign

Once logged in to your Wisepops account, use our Campaign Assistant or Custom Campaign builder to create your first campaign.

Step 2: Define your goal and strategy

Decide what you want to achieve with your campaign. Here are a few ideas:

  • Grow your email or sms list: Promote an ebook, newsletter, welcome discount, etc.
  • Increase sales: Highlight sales, reduce cart abandonment, etc.
  • Collect feedback: Use surveys to gather insights.
  • Launch seasonal campaigns: Capitalize on holidays and events.
Need inspiration? Check out our inspiration gallery of successful campaigns.

Step 3: Choose a format and layout

  1. Select the campaign type that best suits your message:
  • Popups: Grab attention with a center-stage message.
  • Bars: Deliver your message subtly at the top or bottom of the page.
  • Embeds: Seamlessly integrate your message into your website's content.
  1. Next, pick a pre-configured template optimized for user experience and conversions.

Step 4: Design your campaign

Customize your campaign using our design builder to match your website's aesthetics. Play around with colors, fonts, sizes, and add new elements like text, images, videos, HTML, countdown timers, sign-up forms, and more.

Step 5: Configure Display Rules

Set up your campaign triggers and targeting options.

Specify where and when your campaign will show, who can see it, and how often it appears to reach the right audience.

Step 6: Add code snippet to your site

  1. Log in to your Wisepops account and go to your account settings
  2. Navigate to the Install Wisepops tab
  3. Copy the code or send the instructions to your developers

After installing the code, your campaign will launch as scheduled. Monitor its performance via your Analytics dashboard.

Congratulations! You're now a part of the popup world.

If you have any questions, please get in touch.

How to create a popup for mobile

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