Use Google Analytics to break down your popups performance by traffic channel

Lisa Fockens Updated by Lisa Fockens

Do you want to identify the traffic sources with the most popup displays? Do you want to correlate traffic source and popup performance?

To identify the performance by default channel grouping, we have created a quick report template: click this link to open it. Feel free to adapt it.

This report allows you to view all Wisepops event actions (displays, clicks, and signups) and the associated traffic sources.

You can then export these elements to Excel or Google Spreadsheet and rank by displays or CTR and take action.

See a live example on Google Spreadsheet here.

Seeing your popups perform well with visitors coming from "Social"? Why not create a dedicated popup to further improve the CTR? Seeing your CTR is lower among people coming from AdWords? Why not add a coupon to your popup and set it to display to these users only?...

Don't hesitate to contact us if you need help to set up your Google Analytics reports.

Set up the Google Analytics integration

Wisepops events in Google Analytics (Universal Analytics)